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Advertising system which is able to track your eye movements while you shop ...

Discussion in 'BlackHat Lounge' started by blackouts, May 1, 2013.

  1. blackouts

    blackouts Regular Member

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    http://www.bbc.co.uk/news/technology-22351995
    Interesting story, seems that the heatmaps are going to have some serious competition ...

    Now that will become a privacy issue later on!!
     
  2. Sam Woods

    Sam Woods Junior Member

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    That could be awkward :)

    I don't really think it's going to be a privacy issue (legally), as long as it's just in their shop. I can see loads of groups will pop up saying privacy issues though.

    Quite cool though.
     
  3. jinsandy

    jinsandy Regular Member

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    people are already doing this with modded xbox kinetics and many ooh people have digital signage that can track if a user did look at the creative.