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Advertising Inside Of Your Own Software - Thoughts...

Discussion in 'General Programming Chat' started by gimme4free, Aug 20, 2012.

  1. gimme4free

    gimme4free Executive VIP Jr. VIP Premium Member

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    I have been writing a program on & off for the past few months that would be of interest to around 10-15% of internet users (very general subject) but it's not likely to sell if I tried to due to a few features that are impossible to automate without upsetting a LOT of my target market.

    Due to this I have removed some of the main features (the upsetting parts) & it has massively reduced the functionality / automation of the program so it would be very difficult to ask for payment before use, especially as a startup anyway so I am looking at having advertisements inside of the software instead of payment to profit from its release.

    CPA offers would work well with the software but I would also like to know of any other sources of income that anyone has had from adding advertisements into your own software, the obvious parts being:
    Ads / Ad-Free Version At A Cost;
    CPA Banner Advertisments / Promoting your own sites or products;
    Token / Credit systems can work but not with my software;
    PPC - Is this available for software developers?
    Email Advertising once those have registered to use the software.


    Has anyone tried any of the above / other ideas & willing to share your results?
     
  2. Chris22

    Chris22 Regular Member

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    Have you considered pay per install?

    For lots of freeware, the installer usually has a tickbox asking to install other toolbars/apps, you could monetize it that way?

    Having it ticked by default, most people are impatient and spam click next.. depending on the amount of users you could make some pretty good cheddar that way perhaps..
     
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  3. gimme4free

    gimme4free Executive VIP Jr. VIP Premium Member

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    Good idea, I didn't think about that, I have always thought PPI as spyware, viruses etc from the old torrent days :p
     
  4. AshBash13

    AshBash13 Newbie

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    I think it's completely acceptable to advertise like that.
     
  5. sureshpeters

    sureshpeters Newbie

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    Mate, Do you know any best PPI companies ?
     
  6. Phunky

    Phunky Regular Member

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    In the past, I really found success with offering Ad-Free or donation versions that offer maybe a little bit of extra benefits. You can offer something as simple as high priority support. I had some success with toolbar installs as well, but it was super shady back when I did it so I made money....but it really hurt my reputation with the software.
     
  7. olystyle

    olystyle Regular Member

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    Hi gimme4free

    How about the open source approach? The software itself being free usually distracts people from the total cost of ownership - depending on the application - you might make a killing with Service Level Agreements (SLA's) and Consulting - take open source ERP or CRM systems as an example...

    Have you considered to go for an App-like "architecture"? A free "lite" version with advertisements which can be upgraded to a "standard" edition without advertisements which again can be extended with in-App-purchases for additional functionality...

    Can you tell a little more about the type of your application?

    cheers olystyle
     
  8. fatboy

    fatboy Elite Member

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    Don't bother with a donation page in the software, it gets ignored. For example, there have been a few hundred downloads of my traffic bot that starts on a donation page. To date, $20 has been donated by a single person. Its a bit of a soul crusher if you hear people saying the software is the mutts nuts and then see nothing in the paypal account!

    If you want to go the free route, do a cut down version of the software and then advertise the full one on a splash page or at the end of the bot. That does lead to some click through type sales and works okay.

    Good luck in the selling!
     
  9. ampedsoftware

    ampedsoftware Newbie

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    I'm testing out the open source model for a project or two, even if I don't get a direct return in donations for the software I'm hoping of building up a nice portfolio where people can see how I progress through the work in a public manner and a bit of karma too.
    Only way I think you can really have a commercially viable, totally free open source project is if you get a decent size company attaching their name to it and sponsoring you. Donations tend to be slim for sure, but I'm thinking in this day and age of bitcoins becoming more popular it gets easier for people to send a $ or two, although bitcoins are still pretty niche (not in all industries however, especially blackhat ones).
    There certainly are prospective open source projects that you can find pretty decent sponsorship for from anonymous donors. The users of these projects however tend to be a fair bit more cashed up than the average individual.
     
  10. affiliatematt

    affiliatematt Newbie

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    I was thinking this would be a better route than trying to get someone to sign up for a cpa offer after they download the software. If you wanted to go cpa route, what about locking the download page with a content locker.