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Advertiser Claims that 80% of Facebook Ad Clicks are Bots

Discussion in 'Social Networking Sites' started by AndyPR, Jul 31, 2012.

  1. AndyPR

    AndyPR Registered Member

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    E-commerce store builder "Limited Run" is claiming that 80% of the clicks paid for could not be verified. The company is so unhappy with the results on recent Facebook ad tests they are deleting their Facebook page entirely.
    They claim that they built their own analytic software that found 80% of the clicks were coming from bots. The company claims bots were loading pages to drive up advertising costs.

    If this is true Facebook Is facing a very big challenge.
     
  2. SUPERHIGH

    SUPERHIGH Registered Member

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  3. chlaps

    chlaps Newbie

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    its entirely true, and its the #1 reason they pulled ther API's ability to support 3rd part analytics software, because once they did everyone was detecting bots. Now only a very small few, very tech savy companies like limited run who have the ability to make their OWN analytics software can now proove how bot filled FB traffic is.

    no facebook is not in trouble, because this information only ever makes it to us fringe advertisers with extremely tight budgets
    there are way to many advertisers that will never know why their facebook campaigns converted so poorly
     
  4. onimusha1444

    onimusha1444 Newbie

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    HOly poop, and to think i was about to buy advertising on fb
     
  5. kideze

    kideze Elite Member

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    i say that bullshit because there are people on here that have made ALOT of money from facebook advertising