Hi friends, Organic White Hat SEO is a long term strategy but very much authentic and scientific. It is used to describe the ethical process. This is gradually upgraded your web ranking. The major four big difference between black hat and white hat SEO 1) Keywords: a) Black hat SEO: Too many keywords are used in order to be picked up quickly by search engine. b) White hat SEO: Keywords and phrases are totally researched 2) Content: a) Black hat SEO: Content is hidden. b) White hat SEO: Fresh and quality content 3) Links: a) Link Framing b) Quality back links So I would like to say for search engine marketing white hat SEO is the best option.