I was playing around in my analytics today and noticed that on one of my sites there are a couple tags for a page that are ranking much higher for certain keywords and getting much more traffic to the page than the actual page is. I can find the result in google and sure enough, it's the tag that is ranking high. The actual post is nowhere to be found in google. Ive seen tags dance around before, but these seem to be sticking around. I looked over the last 4 months and they have gotten the same consistent traffic the last 4 months, which means they aren't jumping around that much. My question is.... How do I help these tags rank higher? I plan on purchasing some SEO services, but I'm not sure whether I should backlink the actual post which has the tags on it, or whether I should backlink the actual tag link. For example. What I am seeing ranked and getting decent traffic is mysite . com/tag/keyword --- instead of mystie. com/posttitle. Does anyone have experience with this happening to their site? Any info that can be shed on this would be greatly appreciated!