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Adult Paid Sites - Conversion Rates?

Discussion in 'Making Money' started by codo3500, Mar 20, 2014.

  1. codo3500

    codo3500 Regular Member

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    Hey Guys,

    I'm in the process of validating a niche porn site. It's basically a fetish site, and it's my first time in the adult sector. The idea is unique, and I'll make sure it's validated that people will pay for it prior to me pumping heaps of money into getting heaps of videos .etc.

    Right now I have a free tour up, everything is tracked, and I've put 1k US Traffic through the website, this cost me $10 via PlugRush.

    Out of this, about 450 clicked through to the page where they find out it's paid,

    Out of this, 3 people chose a package, and proceeded to the billing page, but none paid.

    Is this a normal conversion rate?

    What should my Customer Acquisition Cost be on a site with a $1 free trial, and $19.99/month ($7.99 if paying yearly).

    Any stats from reliable sources would be great! Going to pump some more traffic through soon. Happy to throw a couple of hundred at it to see if people sign up, but want to ensure my drop-off rates are normal first.
     
  2. Pornguy

    Pornguy Regular Member

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    Yes, this is normal. Some affiliate programs convert better than others. Try a few and see what works best for your site.
     
  3. codo3500

    codo3500 Regular Member

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    Thanks PornGuy,

    How much traffic do you think we'll need to run through before getting a conversion? And what kind of Lifetime Value should we expect from customers? Also, what percentage stay on after a trial if the content is great and it's auto-rebilled to a monthly plan after the trial has ran out?

    Thanks heaps man!
     
  4. infoasian

    infoasian Supreme Member

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    Plugrush traffic is garbage. Find affiliates to promote your site. They will provide productive traffic. Keep the price as high as possible. Rather charge 30 over 20 $ provided your site is of decent quality. Fetish fans are willing to pay much more than average surfer for unique and new content. Ask review sites to write articles about your sites or purchase links from good niche blogs and directories. Just my 2 Cents.
     
  5. Mr.Whitehat

    Mr.Whitehat Senior Member

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    Plugrush traffic is crap. u cant expect to make a sale with it unless u spend a nice amount and split test many pages. Its just plug clicks and those people are more interested in viewing free pics and wank. You need to send quality traffic to get good signups. Search for good niche sites to send traffic from a network for eg. juicyads and test then optimize..
     
  6. codo3500

    codo3500 Regular Member

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    Well right now it's just a Validation; otherwise I'd be pushing Watermarked Videos to Tube Sites .etc; but for now, I just need to validate that people will pay in the niche I'm in - so I just want to run Paid Traffic to it, up to a couple of hundred bucks, and see how many people try to purchase. If it proves to be high enough, I'll then pay to get a bunch of videos made, for now it's purely pics, but an excellently designed lander.