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Adult Media Buy - Massiv Traffic/No conversions :(

Discussion in 'Media Buying' started by Gigabet, Jan 21, 2014.

  1. Gigabet

    Gigabet Junior Member

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    Hey guys I could use your help...

    I started an adult media buy and tested different banners and landers, right now the stats are the following:

    0,35% CTR on banner -> MASSIV TRAFFIC! (€0,029 CPC)

    Landing Page CTR -> 24% improvable...

    Unfortunatly I am getting almost no conversions. In fact I got 1k clicks and one, yes you heard right, ONE conversion so far...
    I split tested 6 different offers and nothing seems to work.

    BTW Offer is adult f++k dating CPA the traffic source is xhamster so traffic quality should be good!?

    Any ideas?

    Might removing the lander help?

    I know if I can figure this out I will be rich! Also I will write a guide for BHW exclusive.
     
  2. fizzik

    fizzik Registered Member

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    Adult is harder these days my friend.
     
  3. uyuyuy99

    uyuyuy99 Junior Member

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    Adult "dating" offers don't convert that well, generally. I think too many people see past the bullshit. Porn offers/subscriptions are generally more effective.
     
    Last edited: Jan 22, 2014
  4. HalfHumble

    HalfHumble Registered Member

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    "I know if I can figure this out I will be rich!" .....Man, its very hard. Im also pretty new to it. Ive blown threw a few hundred with maybe 8 conversions to show for. Tried lots of different offers and traffic sources. So you are doing a CPM or CPC basis? What is your traffic source?
     
  5. doers

    doers Newbie

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    -Money is in the data. Massive Traffic = Massive Data = Massive Money.
     
  6. DanTe_0101

    DanTe_0101 Senior Member

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    I think it will be better if you stick to only one traffic source at a time.
     
  7. 101010

    101010 Newbie

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    I have the same problem, I've been trying to rotate more offers hopefully something works.
     
  8. Macthetrix

    Macthetrix Regular Member

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    Adult is pretty hard thats for sure.
     
  9. Shadexpwn

    Shadexpwn Jr. VIP Jr. VIP

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    Well, first off you should have cross-tested different offers to see which one would perform the best. All I can say is that in the adult niche you need a massive amount of traffic to be able to see any decent returns. Most people in the adult niche lose at first until they test out various landing pages. It's good you didn't lose too much, all I can suggest is that you make multiple landing pages, with different offers and keep trying until you get a successful campaign or two.

    Shadexpwn
     
  10. veroc

    veroc Newbie

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    Well, There are many places where you can buy adult traffic. Exoclick is one the best places for me, with high conversion rates. Although my niche market is not adult or dating, I am with Shadexpwn. You have to buy tons of traffic if you want to be success. About to try with multiple LP, well... I don´t think it works. From my experiencie the best rates are comming thru funneling. Of course this choice needs more traffic than work with LP, but the conversions are much higher and it´s main feature is that you can use your emails database and get conversions in many other markets.
    I hope to be helpful
     
  11. IMpossible

    IMpossible Supreme Member

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    Simple answer: the people are not interested in what you have to offer.
     
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  12. indigo69

    indigo69 Junior Member

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    These days, if you can't afford to put down $2000 on one single campaign to make it work, forget it.

    That initial investment will get you DATA. It's what you need to optimize. Don't try to make money, it's data acquisition. Also, don't put 20 banners, 4 landing pages and 4 offers... you will not have enough data acquisition for such a low budget. If you have $5,000, fine.

    Adult is for the big boys - and you have to take action and not worry too much about loading your 10,000$ credit card the first month. If you are afraid of that, go back to burger king :p
     
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  13. Porphyrogenitus

    Porphyrogenitus Junior Member

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    I agree with this post. Unless you are willing to make a serious investment you won't even know how a campaign can perform. The guys you're up against are doing this, and you'll have to beat them at their own game. They have a decade of experience and can pool these risks across thousands of campaigns. They will be ok with spending $.25M just to test 100 different possibilities. If you aren't selling something innovative, I doubt you can be successful with this strategy.
     
  14. tssen

    tssen Junior Member

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    If you are on exoclick and you are bidding on xhamster you will need to do some number crunching. It also depends on the country you are in. Before you start any campaign you need to know your what your break even is, the amount of traffic you will get from that CPM so lets say cpm is .3 and you put 500 in it will be:
    500/.3 x 1000 = 1 666 666
    now you have a ctr of .35 =
    166 666 x .0035 = 5833 clicks to your lander
    and then you have 24% ctr = 5833 *.24 = 1400 clicks to offer
    now lets say you have a 10% CVR 1400 * .10 = 140 leads.
    Now lets assum your payout is $3 bucks (usa maybe) 140*3 = 420 your at a loss.

    Now you need to think about what metrics you can improve to break even and only data will tell you this. You will need to up your ctr on your banner to maybe 40% and lander ctr to 35% to make a profit.

    Hope that helped you out. If you do what i recommend for every campaign your going to have a much better indication on your optimization and save you from spending a lot more than you should to make something profitable.

    EDIT: BTW you dont need to load thousands before you see a successful campaign. Trust me. If you can profit on adult your going to be good in any niche.
     
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    Last edited: Apr 27, 2014
  15. TB Ann

    TB Ann Regular Member

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    Try Trafficbroker we are different adult network than others, and our traffic quality really make us awesome. Publishers and Advertisers both Welcome here.
     
  16. NumberFour

    NumberFour Newbie

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    Mostly All newbies including me, never spy on other ads and never try a/b test.

    For example, let's say, Your banner is getting low ctr, then try to duplicate same campaign and use another banner with proper gif, or just you have no idea, then open xvideos and get idea about banners, I say xvideos just because, there are ads, that is run by pro adult affliate marketers, and I guaranty they are always earn some money from that. Or Just open xvideos for first day, just click on some banners and look out their landing page, may be you will get idea, this guy is using better Lp then me.

    Now, on next day, again open xvideos without changing your location and clear your browser coockies, if you see same ads on tomorrow, then I am 100% sure, that guy is earning huge from that banner ads+ Landng Page (LP)

    So, you just need to grab that banner ads with screenshot, and Same Landing page by pressing CTRL+S,

    Now just edit it and host your own self. I always spend time on watching other offers, not in reading books. hope it make sense.
     
  17. JazzJazzy

    JazzJazzy Junior Member Premium Member

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    really good post.
     
  18. holliecolelman

    holliecolelman Newbie

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    thanks for sharing