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[Adult dating] Spent over $300 earned $140

Discussion in 'Media Buying' started by Blackdragons, Feb 4, 2014.

  1. Blackdragons

    Blackdragons Junior Member

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    Hi, I tried my self out in adult dating industry with clickdealer and exoclick as my friend recommended to me. Until now I managed to lose about $160 net, not to mention that clickdealer's minimum payout is $500, which I don't how will I meet :D, and to learn almost nothing which is very disappointing. I have tried with more than 15 banner and 5-6 landing pages which I created based on spying other people's campaigns and based on guidelines I've read on few pdfs and forums.
    I am currently focused on Norway traffic 300x250 banners CPC, (been doing CPM, but I had poor ctr 0.05-0.1) RON targeting and also I am excluding website with huge CTR like 5% after they maintain that kind of CTR after a few clicks.
    My landing pages have unsatisfying CTR. My, lets say winning landing pages(I am in small loss with it), which I designed to have some similar elements as offer and banner sometimes has 20-25% and sometimes around 10%. I think that is very small CTR and I tried changing few pictures, steps, adding chat with a girl scripts when users leaves page and nothing it remained the same or even got worse. Note: All of my landing pages had similar CTR biggest was 33% with no leads. Also I have been tracking event clicking on my landing pages and more than 50% of people doesn't even click on the next step.
    After all this disappointing campaigns I found myself nowhere, I don't know what more to do. Testing with random banners while not knowing what my users actually want seems stupid and giving up seems even more stupider.
    I considered changing the country but than I will find myself at the beginning, and I would rather believe that I am doing something wrong than that country is impossible to convert.
    I have feeling that I am not doing enough, but don't know what should I do.
    Could someone share his or hers experience or give me some advice on what should I do next? Please don't just say continue testing.
     
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  2. buttmonk

    buttmonk Jr. VIP Jr. VIP Premium Member

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    Not sure if this will help, but in my experience with adult dating, my traffic has always converted best with UK,Australia and United States traffic.
     
  3. Blackdragons

    Blackdragons Junior Member

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    Thanks for the replay :) I have taught of going on English speaking area but there is very high competition, maybe I should try it there also :) Are you still in adult dating?
     
  4. buttmonk

    buttmonk Jr. VIP Jr. VIP Premium Member

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    Yes mate, it's my main source of income. Im dabbling with Adwords at the moment and getting decent results. Also have a few sites ranking on the search engines.

    Are you using Pay-Per-Lead? It's great for quick cash, but if you want good recurring money, you should try revenue share or set up a site on a whitelabel company where they pay you 50% of the sale, and then 50% of the renewals.
     
  5. Blackdragons

    Blackdragons Junior Member

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    Yes I am using PPL, revenue share would probably be the best in a long term I am currently making my first steps in this area and I think that I would not manage to bring it out :D
    Do you think thank choosing exoclick as the source of traffic and clickdealer is the right choice ?
     
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  6. Blackdragons

    Blackdragons Junior Member

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    Does some have anything to say?
     
  7. elviswong

    elviswong Senior Member Premium Member

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    1) Create a FREE dating site using a free script and at first, you don't care at all about people signing in. Just get adsense clicks.
    2) Put adsense on frontpage
    3) Send traffic any which way you can
    4) Collect check...

    Ask POV about it LOL

    The benefit of doing this ?
    A) Building a brand
    b) Building a mailing list
    c) Flipping the site $$$
    d) paid options once it gets going
     
  8. marttali

    marttali Junior Member

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    RON - risky business.
    Collect emails instead. You have several shots to market then later.
    Then mail offers sometimes and dating advice tips mixed. Email "Success" stories.
     
  9. seochris96

    seochris96 Regular Member

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    Yeah, dude. RON is dangerous shit. I only use it when re-targeting.
     
  10. Blackdragons

    Blackdragons Junior Member

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    Than I would need to give up on this and start something totally different only common thing would be fact that it is in dating niche. Adsense would not allow traffic from adult website I guess, am I right?


    You have to use it when you want to pay per click on exoclick, you can target premium sites just on CPM basis. Today I changed my campaign a little, I will be targeting specific premium websites CPM.
    How much email should I get before even thinking of sending out newsletter or something like that?
     
  11. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    You have learnt a lot, read through what you have wrote, and you have learnt it does not work. Now work on it by cutting away at the shit, or find something new.

    I never like investing money in anything. I like to do it on the free, then when I find the bite, I stick my money in and get more bites.
     
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  12. gergo2007

    gergo2007 Jr. VIP Jr. VIP Premium Member

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    You should start sending even if your list is small. Well maybe not right after your first email, but like 10-20.
     
  13. Ming the Merciless

    Ming the Merciless Jr. VIP Jr. VIP Premium Member

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    Have you tried advertising on POF? You can do some really niche dating offers on there AND target the right people (age/sex/location/etc) for better conversions. It doesn't take a lot of money to start up there either.
     
  14. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP Premium Member

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    Stop doing RON, I can tell you that much.

    Focus on the high quality sites and cut out the crap. The competition is there and you will pay more but there's a reason for that ;)

    I honestly think you did pretty well given your circumstances. I hope you didn't expect to make anything on that $300 that's the cost of gaining some experience. And now you have paid and learned some things.

    Keep at it, like I said find high quality sites - the ones that get more search engine traffic. Keep studying others and track them and see what their using for success and then try to improve on their design.
     
  15. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP Premium Member

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    He would have to start over and POF is a lot different than running sex dating which I assume he is running now (considering exoclick)...

    If the OP isn't running sex dating then switch to that ASAP. And don't even think about sending porn traffic to a squeeze page to get their email you won't convert sh!t.
     
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  16. ardley216

    ardley216 Elite Member

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    I never earn anything from the adult market.... I have no idea why.....

    :wank::wank::wank:
     
  17. IMpossible

    IMpossible Supreme Member

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    Following others... Tzzzz... Better put your self in the role of horny men from the age of 20-30 and see what they want, how their mind works. Create ads and landers this way and seperate yourself from the rest and you will see success.
     
  18. rotorikoto

    rotorikoto Newbie

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    Make sure you`re dealing with popular countries
     
  19. Blackdragons

    Blackdragons Junior Member

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    I am currently running sex dating offers and as HelloInsomnia suggested it is totally different thing.
    Thanks for the replay though :)

    I stopped doing RON, and only reason I did RON is that exoclick doesn't provide you the ability to target premium sites with CPC, and all of my banners have CTR below 0.1 % which I considered very low for doing CPM.

    Of course I didn't expect to earn that much as a newbie :D

    "don't even think about sending porn traffic to a squeeze page" than I shouldn't build an email list with my traffic as few others forum member suggested?

    I am trying that from the beginning and currently I am not satisfied with the results :D
    Would you call Norway a popular country for dating offers?
     
  20. bolloxtou

    bolloxtou Registered Member

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    you can target any sites you want in Exoclick with cpc

    after you select cpc and set your bid on the next step "3 - Sites Targeting" then click on click on "premium" and just select the spots you want to run on, those sites will then run on cpc.

    also, if you have a list of sites you want to run on from spying that maybe aren't quite premium, you can stay on RON, but go to step "5 - Advanced Settings" and paste in the list of sites that you want to run on

    also you mentioned sites with 5% ctr that you think are garbage traffic, keep a record of those for future RON campaigns and paste them in advanced settings with a "-" before them