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Adsense earnings went down and then back up again, what's the deal ??

Discussion in 'Making Money' started by diver233, Nov 15, 2015.

  1. diver233

    diver233 Junior Member

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    Hey guys, I hope everyone's doing fine

    So I want to ask you guys about adsense earnings, these past couple of months my rpm and cpc dropped and I don't know why even though my traffic numbers was getting bigger. and this month after taking a break for the first week where I did nothing at all, after starting back the second week I've seen a noticeable increase in the cpc and rpm. So what are the factors that can cause that ?

    I've started another website which I plan to use with adsense as well, but when I started pushing traffic I kinda noticed my earnings dropping for the first website, can that be true? can using the same adsense account for many websites affect the earnings of each website. It's because my first website is very niche specific so google serve ads that are helpful for my visitors, but the second website is very broad so I kind publish anything on it.
     
  2. hekke

    hekke Senior Member

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    I've heard that the CPC is the highest during christmas season. I think I was talking to someone high up working closely with YouTube about it - it makes sense to me. More companies want to squeeze out the last juice of this year + buyers are hungry to buy gifts for Christmas. Might be why you have been experiencing an increase? :)
     
  3. TayaX

    TayaX Jr. VIP Jr. VIP

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    It depends on the number of announcers and the bid in the period of time.
    Of course the more traffic you will received, the lesser the CPM will be because announcers have daily/weekly/monthly budget and once it's over, you get ads from an announcer with a lower bid.

    As for your increase in CPC/RPM I can't really explain it.
     
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  4. diver233

    diver233 Junior Member

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    What about using the same account for multiple sites, does that affect the earnings for each site and the way google serve ads to each of them or. or is each site completely independent ?
     
  5. TayaX

    TayaX Jr. VIP Jr. VIP

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    It should be independant.
     
  6. diver233

    diver233 Junior Member

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    Thanks, can anyone else confirm this for me please ?
     
  7. diver233

    diver233 Junior Member

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    anyone guys ??????
     
  8. TayaX

    TayaX Jr. VIP Jr. VIP

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    Bumping is against the rules of this forum. Please respect.
     
  9. imran47

    imran47 Newbie

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    I am also facing same problem as like yours.
     
  10. diver233

    diver233 Junior Member

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    You rpm keeps going up and down ??