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AdSense CPC

Discussion in 'Making Money' started by RedOctobre, Aug 4, 2015.

  1. RedOctobre

    RedOctobre Regular Member

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    Hey folks,

    I was wondering if any Adsense-savvy folks out there knew a thing or two about sudden CPC drops. I've got a handful of sites and I'm doing around $350/day - $500/day. My CPCs usually hover around $0.70 - $1.00+, but recently a lot of them dropped to $0.30 - $0.40. I had only made 2 changes to the sites:

    1. My traffic source changed.
    2. I made changes to my sites that increased my CTR from around 4% - 5% to around 8% - 9%.

    Does anyone have experience with this happening? The CPCs have been bouncing around a bit, and one jumped back up to $0.83 last night, so I'm pretty sure I'm not getting smart priced. The only things I can think is that it's either being caused by the traffic source, the higher CTR is causing it, or that this is just coincidentally a week where advertiser bids are lower than usual.

    I'd love any input.

    Thanks much,
    Red
     
  2. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Well, I advertise a lot and I can tell you that CPC bids fluctuate consistently. I've even seen them fluctuate by a couple of dollars on kws in the $3-$4 per click range. Just depends on whose bidding and what they're bidding.

    If you changed traffic sources that probably has something to do with it. The ads people are shown when they arrive to your site are based off of their previous queries. It's referred to as re-marketing. That may also have something to do with it, depending on what your traffic changed to and what ads Google is showing them when they arrive on your site.
     
  3. RedOctobre

    RedOctobre Regular Member

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    The bids have been pretty stable for the last two months, they're only now starting to act weird. It coincided PERFECTLY with the traffic source and CTR change, so I feel like that had to trigger something.

    Also, it's worth noting that this is across 7 sites in various different niches, so it would seem weird that they ALL started dropping at the same time unless the CTR or traffic source had something to do with it.

    Red
     
  4. RedOctobre

    RedOctobre Regular Member

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    Any ideas? I'm wondering if anyone else has experienced this.
     
  5. rakun87

    rakun87 Newbie

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    Maybe it's because the traffic source changed?
     
  6. michelhuger

    michelhuger Junior Member

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    getting traffic form UK and USA Country
     
  7. RedOctobre

    RedOctobre Regular Member

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    My traffic is US-only. It may be the traffic source, but it's seeming more like it was the CTR increase, which may have resulted in a higher bounce rate for the advertiser, thus lowering my CPCs.
     
  8. Worm99

    Worm99 Power Member

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    I had somewhat similar experience past 5 days, but now everything is back to normal.
     
  9. Shadexpwn

    Shadexpwn Elite Member

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    The more clicks you send means the lower your calculated CPC rate is based on supply and demand volume principles. The more traffic you send, the greater the advertiser variants.

    Meaning that Google calculates as well as recalculates the order of displayed ads each and every time an ad gets viewed >> and gets a click.

    You have also changed your traffic source which implies your user demographics are much different, but results can be somewhat similar, but yet not noticeably similar as there is a different user base.

    Make sure you document analytics each and every time you adjust any variable to ensure satisfactory understanding between your affiliated network of websites.
     
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  10. back2basics

    back2basics Power Member

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    I second the increased traffic lowering it. Huge traffic days definitely kill the fill for me, and ads get craptacular after the normal ad fill gets exhausted. It could be your traffic source too. Geo-location does not summarize all traffic. If you can compare your old and new traffic sources age demographic, gender, you might get a better picture if that is the problem.
     
  11. TayaX

    TayaX Jr. VIP Jr. VIP

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    Explained it pretty well.