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Adsense CPC affected by which domain used

Discussion in 'General PPC Discussion' started by therealrio, Apr 24, 2015.

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  1. therealrio

    therealrio Registered Member

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    Hi,

    I placed a website with the same page content on two different sites, both get more or less similar number of adily impressions, with odd peaks here and there. I placed the same ad units in the same place with the same ad code from adsense

    What I noticed is that on one site the average CPC over 7 days was £0.03 for the other site it was £0.09 so like three times higher.

    The domain with the lower CPC has a higher page rank, is much older and has more back links than the other, so I would have thought this has the higher CPC.

    What is the main reason for this, i read elsewhere that Page Rank doesnt affect CPC much, its more to do with keywords.
     
  2. Spawnie

    Spawnie Power Member

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    age, gender, OS, country etc etc etc SO many factors that have an effect...
    Also one site might have some direct ads booked by companies while the other doesn't...
     
  3. therealrio

    therealrio Registered Member

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    in noticed on the site with lower CPC, last year when traffic picked up the CPC went upto £0.20 for a few weeks, then gradually kept on going down to £0.01, now its gone very slightly up