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Adsens CTR/RPM issue, Need Help!

Discussion in 'Adsense' started by Narcos007, May 10, 2017.

  1. Narcos007

    Narcos007 Registered Member

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    Hi Guys,

    I have a new site up and I am using adsense to monetize my social media traffic. I am seeing a very low Adsense CTR (0.5% - page ctr) and (0.2% impressions ctr). Wanted to check if this is normal? I hear people saying that they get around 1% CTR on their sites. So wanted help to understand how can I increase the CTR on my adsense.

    A couple of questions which I have -
    1. What is the standard gap which I need to maintain between content and ads? Is it 15 px or 20 px or any thing else?
    2. What is the standard RPM which I should get for US/UK traffic?
    3. Are there any plugin's which I can use to increase the CTR of adsense?

    Your help will be highly appreciated.

    Thanks in advance!
     
  2. kaplan

    kaplan Jr. VIP Jr. VIP

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    Hi,

    1. What is the standard gap which I need to maintain between content and ads? Is it 15 px or 20 px or any thing else?
    Don't know the exact space, we do that so it will be clear what is an ad and what is not. We care about UX
    2. What is the standard RPM which I should get for US/UK traffic?
    The short version? $3 RPM. The long version is that every niche and every traffic source has it's own RPM. If you are in the technology niche you will have higher RPM than biology niche, from the other hand the tech users are more mobile users and use ad blockers. You can also see that different traffic sources has different RPM, for us organic brings higher RPM than social but I know for a fact that some other sites make more money from social, especially the "nonsense" sites. So $3 is really not correct, just a rule of thumb.
    3. Are there any plugin's which I can use to increase the CTR of adsense?
    I am sure there are but we don't use them, we do A/B testing on ads sizes and placements.
     
  3. DulalKisku

    DulalKisku Junior Member

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    CTR should be with in 5%
     
  4. withatwist

    withatwist Power Member

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    A good steady average is probably $2-$3 RPM. Anything below that, you may want to try and improve but it's all about your content. Some days I'll have $8 RPM and some days $1, so that's why you want to think long term and the average.

    Ignore the clickthrough rate for a sec...what is your RPM?

    And believe it or not, depending on your content, .5% is not bad. I'd rather have a nice sophisticated website getting .5% CTR than have a site where ads are plastered all over the place and getting 5% CTR. It all depends on your goals for what you want to do with your website. And how you plan to brand it. People don't want to see a cluster of ads.