They might be more interested in the data of current or previous customers of semrush. Otherwise , they paid too much for the company.
I think they might offer a bundle subscription of their usual Adobe apps and Semrush, and maybe turn Semrush into a local machine runnable application.
I am more worried about Semrush trial accounts lol. Adobe does not play around with people who exploit trial options.
Adobe has on an interesting shopping spree for the past few days they're definitely cooking something nefarious.
When companies go public they get worse
