Google is learning towards REPUTATION as one of the most important signals they will use to determine where they will rank your website and you will need to [ADD] this as part of your SEO onslaught. Its a fact, that REPUTATION is one of the most important signals being taught in the Google Reviewers manual right now and is something G is heavily learning towards in order to determine your rankings. So what is REPUTATION? Is all about whos talking about your site. Whos talking favorably and whos talking negatively about your site. In fact, there is even a way to determine this manually. The Reviewers manual clearly shows the search terms they are using to determine this. +yourdomain.com -yourdomain.com From this, a reviewer will be able to determine whos talking about your site, if they are talking about your site and what negative comments exist about your site. It even states that a manual reviewer must give you a rating based on the above information if they happen to come across your site during a review. WOW! Its a very interesting fact!!! Is your mind racing with what you need to do NOW to ensure the survival of your site?