Sometimes opinion leaders in CPA advertising state that AdBlock will ruine the whole CPA marketing in future & that it is a common hazard... but The emergence of advertising blockers was a response to the overabundance of advertising on sites, and their mission was to exclude the display of intrusive, unwanted and harsh advertising to the user. AdBlock is a salient factor which influence the CPA ecosystem. Adblock-trend is a factor of influence on CPA-marketing and on the main participants of digital-processes. The focus of our attention is the multifaceted perception of this phenomenon. It is important to avoid tough measures against Adblock and do not fight against its consequences. What we REALLY NEED is to build a systematic dialogue with the maximum involvement of all stakeholders. Advertising blockers are our partners in the fight against unwanted, intrusive and harsh advertising. They need to be perceived as one of the participants in the advertising market where we work together. By joint efforts of several major players from different sides of the barricades, it is necessary to create the most open ecosystem, suitable for all participants in the process. It is necessary to conduct the most open dialogue with representatives of AdBlock who are responsible for blocking rules. Advertising blockers are our partners in the fight against unwanted, intrusive and harsh advertising. They need to be perceived as one of the participants in the advertising market where we work together. Only through the prism of partnerships, raising awareness and training users, building a functional system and maintaining the continuous interaction of webmasters, advertisers, users and ad blockers we will be able to form a relevant perception of the advertising content, and a general understanding of online advertising.