Ad settings for media buying

Hi,
I want to promote my product through media buying, but I don't know what kind of advertising content to set up, such as banners, pop-up pages, and landing pages.
I thought about finding a professional on Fiverr to make ads, but I don't know what kind of effect I want.
Can anyone give me some references for banners, pop-up pages, landing pages, or other advertising formats? Thank you!

Best way is to spy on your competitors using tools like AdPlexity or Anstrex — you’ll see what kind of banners, pre-landers, and flows they use. For Fiverr, you can hire someone, but make sure you show them real examples so they understand what works in your niche. Also, test different formats (banners, popunders, native) to see what converts best.

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For pop-up pages, consider the user experience – they should offer clear value without being intrusive.