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Accuracy of the google keyword planner

Discussion in 'White Hat SEO' started by Diophantus, Aug 25, 2014.

  1. Diophantus

    Diophantus Junior Member

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    Hey forum, question about Google's keyword planner.

    Is its rating of competition indicative of the competition in general? Or is it just the competition in who uses that keyword in AdWords?

    Also, good suggestions for keyword research. I use Google's tool as well as market samurai.
     
  2. Techxan

    Techxan Elite Member

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    Neither the total monthly search volume nor the competition is really accurate. They are based on the adwords platform, not the web.
     
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  3. arganrecords

    arganrecords Elite Member

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    Monthly volume it's pretty accurate and since Google is the web you cna consider this numbers as good.
    For the competition you've to consider other tools because the Google Planner tool takes only AdWords' data and not all people use this to advertise.

    To undestand the competition you need numbers but experience to. Writing in Google the keywords you can know which websites are ranked and how strong their backlink profile/reputaton/trust rank is!
     
  4. Techxan

    Techxan Elite Member

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    The traffic estimates are off too. There is always more traffic than it indicates, simply because of phrase matching and other search engines.

    Think of it as an indicator or the available traffic, not as accurate number.
     
  5. arganrecords

    arganrecords Elite Member

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    Yes, there are to consider Google instant matches and are really a lot (this data are not showed in the Keyword Planner because has really low traffic).

    SO, what are you thinking about https://www.google.it/trends/?
     
  6. Execute

    Execute Supreme Member

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    Exactly right, see quite a lot of people get this confused with SEO competition which can lead people to target aweful keywords that are hard to convert.
     
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Horrible for organic. And I'm fairly sure it is NOT even accurate.
     
  8. AutoSeoPro

    AutoSeoPro Regular Member

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    Monthly volume is pretty accurate, but you should consider trends. The product may be searched in summer only, for example. Competition is based on adwords only.
     
  9. longseo

    longseo Junior Member

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    In my opinion, Google keyword planner is just a tool to help you to be more confident. Actually, there are many outside factors can impact on the trends of keywords that Google Keyword Planner cannot expect.
    Anyway, using Google Keyword Planner will help you 80% of choosing the best keyword.
     
  10. J-S-T

    J-S-T Jr. VIP Jr. VIP

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    The volume that it shows is not exactly that, I can say it because the amount of traffic i am getting at #1 spot is low as compared to what keyword planner shows.
     
  11. affnoob

    affnoob Newbie

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    It's definitely more of a guideline than a rule.
     
  12. Poly Hossain

    Poly Hossain Registered Member

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    Google keyword planner is the best for keyword research. If you use paid tool then you can use Market Samurai.