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Accuracy of Google Ad Words Traffic Estimator with CPC cost

Discussion in 'General PPC Discussion' started by gcgipson, Jul 15, 2013.

  1. gcgipson

    gcgipson Junior Member

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    How accurate is the pricing estimation (CPC) with the Traffic Estimator in Google AdWords?
     
  2. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    I wouldn't count on it if I were you , just run your campaigns and keep optimizing.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Gcgipson,

    I agree, don't count on it too much. These tools are meant to be a guide based on recent data from Google. Keep in mind that the better you optimize your campaigns and the better you make your quality scores, the lower your CPC will be. There are also fluctuations in demand which can cause prices to rise or fall.

    Here is an interesting post on that topic,

    http://www.seerinteractive.com/blog/googles-traffic-cost-estimates-how-accurate-are-they

    Hope that helps,

    Shawn
     
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