Discussion in 'General PPC Discussion' started by gcgipson, Jul 15, 2013.
How accurate is the pricing estimation (CPC) with the Traffic Estimator in Google AdWords?
I wouldn't count on it if I were you , just run your campaigns and keep optimizing.
I agree, don't count on it too much. These tools are meant to be a guide based on recent data from Google. Keep in mind that the better you optimize your campaigns and the better you make your quality scores, the lower your CPC will be. There are also fluctuations in demand which can cause prices to rise or fall.
Here is an interesting post on that topic,
Hope that helps,
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