Account going downhill rapidly, how can I get it back to health?

deadgrateful

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So, I'm an artist based in the UK and have had the same Instagram account for about 9 years. I have just under 50k followers. I built it up from nothing and received decent engagement and reach numbers up until last year. Around last year it dropped to around 20% reach but in the last month is down much lower.

I used to get 1000+ likes on every post, then it went down to 600 with the occasional 1000+ and in the last couple of weeks it's about 2-400. The content is original and high quality, and I often receive 20-50 comments on a post (or at least did when the reach was a bit better).

On top of this, hashtags simply dont work at all. I show up in the new listings under the specific hashtags so I don't think it's shadow banned, but I don't get more than 10-50 views from them. It used to be loads! 9 out of 10 posts is less than 1% of the reach were not my followers.

I used the follow/unfollow method quite heavily at one point and also recently paid for a service to remove inactive follows which got rid of about 8k inactive followers.

I don't post very regularly (once or twice a week as the work takes a long time to make) but try and put a story up every day which usually gets between 400 and 1000 views.

I'm just looking for any advice or insight as to how I should get the account back to good health. There's no point me getting more followers if my reach is so low. Instagram seems to be penalising my account for something.

Any help would be very much appreciated
 
So, I'm an artist based in the UK and have had the same Instagram account for about 9 years. I have just under 50k followers. I built it up from nothing and received decent engagement and reach numbers up until last year. Around last year it dropped to around 20% reach but in the last month is down much lower.

I used to get 1000+ likes on every post, then it went down to 600 with the occasional 1000+ and in the last couple of weeks it's about 2-400. The content is original and high quality, and I often receive 20-50 comments on a post (or at least did when the reach was a bit better).

On top of this, hashtags simply dont work at all. I show up in the new listings under the specific hashtags so I don't think it's shadow banned, but I don't get more than 10-50 views from them. It used to be loads! 9 out of 10 posts is less than 1% of the reach were not my followers.

I used the follow/unfollow method quite heavily at one point and also recently paid for a service to remove inactive follows which got rid of about 8k inactive followers.

I don't post very regularly (once or twice a week as the work takes a long time to make) but try and put a story up every day which usually gets between 400 and 1000 views.

I'm just looking for any advice or insight as to how I should get the account back to good health. There's no point me getting more followers if my reach is so low. Instagram seems to be penalising my account for something.

Any help would be very much appreciated
Seems that reels are very loved by the algorithm so you might start posting once per week and see what response you get from you following base. Keep us posted with the result.
 
Maybe algo changes
 
Seems that reels are very loved by the algorithm so you might start posting once per week and see what response you get from you following base. Keep us posted with the result.
Do you need to add reels to your feed in order for them to get any real views? Presumably instagram wont show them to anyone otherwise?
 
My action Plan for you would be this:
- Post Reels (1x Day would be great but if you do less that is ok)
- Post 5 Stories a day with 2 of them being with stickers (Slider, Question, Polls, Quiz)
- Use Live when posting on Instagram (15-30 min to promote your new post)

You should see improvements because people will spend more time on your Content.
Polls increase the engagement on Stories which leads to more views.
Live leads to you being on the Pole position (Before all stories) for the 15 min so it's great to "reactivate" dead followers that do not see your content anymore.
And Reels will boost your reach even beyond your Followers. I have a 50/50 Split on Views when it comes to Reels from Followers to non Followers

Hope this helps!
 
recently paid for a service to remove inactive follows which got rid of about 8k inactive followers
This explains it why. There's no way of determining truly inactive followers. If a person does not engage with your posts for a while Instagram stops showing your posts to them. But that doesn't mean you've lost their engagement forever. Whenever one of your posts is doing well instagram algo will suggest this post to your 'inactive' followers who may likely engage and then come back under the engaged followers. Shouldn't have removed those 8k followers that possibly got your account flagged and that is the reason in reach and engagement drop.
The only way forward is to wait it out. You can also try running some IG ads.
 
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