Hi guys, so what's up with this? Anyone noticed struggles while ranking with a (new) EMD? Yesterday I came across to this video where Matt Cutts says at 2:20 in the video: ?So we have been thinking about adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given two different domains it wouldn?t necessarily help you as much to have a domain name with a bunch of keywords in it.? Matt Cutts video: video: http://www.youtube.com/watch?v=rAWFv43qubI Also I've read a tweet of Rand Fishkin (founder of SEOMOZ) where someone asked him about his experiences with EMD. This is what he replied: "Exact match is still very powerful. In the US, though, my experience has been the power is dropping a little, though" I am looking forward to your experiences and perhaps some useful tips how to keep the EMD still powerful. Have a good day all!