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Academic Discussion on Video Media Marketing

Discussion in 'Video Production' started by nathansuigeneris, May 31, 2015.

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  1. nathansuigeneris

    nathansuigeneris Newbie

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    I am here BECAUSE this IS a progressive environment where persons that love to WIN communicate with each other. With so much available on the internet with both data and technology combining rapid connectivity and communications with the population levels of today and emerging markets, COME ON, let's get this party started!

    note: This is much more than discussion, this is a live step by step RESULTS based approach to a profitable end. At the extreme, is a complete new creation based from what is already deficient, at the other end - FOLLOW the successful and proven. This will be intensive and very involved, sharing many web FOUND resources / tools to accomplish a PERSONAL goal of improvement in a Sui Juris platform. What method of collecting research data do you currently use? As data collection and outlining IS REQUIRED. The initial steps will be drafting the STORYBOARD using research tools for data collection and then outlining with something along the level of Scrivener or Amazon Storyboards, two of a few excellent tools in that specific genre of outlining. I am seeking someone seeking to automate and advance their personal excellence in the timely performance of HOW they individually carry themselves with the goal of freedom and prosperity to joint collaborate as a sounding board in Synergy.

    Hello, I am seeking individuals that have a similar interest. I am seeking to emulate an existing software application that has six layout areas, in three columns and two rows (note this may or may not be the best layout for full effortless functionality):

    left top: slide deck navigation
    leftbottom: "handouts" notes & references

    middle top: video
    middle bottom: caption transcript

    right top: slides
    right bottom: user feedback input form


    The discussion would involve HOW to create one. To begin: The whole video is content based. The particular content that I need to make is a Service Presentation.

    The idea is to have an analytical reporting MEDIUM that would be distributable as a RESPONSIVE "independent landing page WITHOUT a landing page" as a possible HTML or ?; as I don't know yet, which opens with COMPETITIVE MONITORING. What is already out there? What is the strengths and weaknesses of each? What is the current market analysis? What is the current attitude of the prospects? What is the maturity status of the industry?

    This discussion would involve research with preferably APA cites; give credit where credit is due and allow others to also receive same data, below is a quote:

    A lot of the most famous marketing videos in recent memory - Evian's roller skating babies, Coca Cola's Happiness Machine, Fiat 500L's rapping mum - are all cute, quirky, and hilarious...but all several minutes in length as well. Let's be honest. Sometimes, you don't have months to write a script, consult a screenwriter, hire over a dozen actors, an art team, and a whole sound crew to shoot a business video. Sometimes, you might not even have half the budget. So, in the interest of saving and producing smart, engaging video content, let me direct your attention to Vines. Vines are short, snappy 6-second nuggets of goodness that are catching on like wildfire among the video marketing crowd, and for good reason: 6-second videos enjoy nearly 100% engagement rate (viewer drop-off starts after 10 seconds, and reaches 20% for 30-second videos).

    Most marketing Vines are silent and focus on imagery, so you can save on the costs of a script, voiceover, and music.

    Very few actors, if any, are required. In fact, lots of marketing Vines are just time-lapse drawings or "unpackaging" (i.e. product teasers).
    A set isn't even required. Lots of marketing Vines are just shot on a table or against a wall.

    ****************,. (2015). Online Video and Video Providers - VidCompare. Retrieved 31 May 2015, from *************


    Going back to the SIX areas, the whole MEDIA PRODUCT revolves around a script that is put into PowerPoint or alternative SLIDES which could be any format such as, PDF, MS Office Products, and even videos.

    To begin one would need to draft the CONTENT and put that content collection into slides and draft a script for the video TO BE CAPTIONED.

    Once this is DRAFT completed then the:

    HANDOUTs
    USER INPUT

    would be all that is left. Note this MAY BECOME a coding or RAD application development project, based upon the features of what is out there to create something better, LEVERAGED to accommodate the creation time without loss of revenue or time.

    Please reply if anyone is interested in such a discussion and sharing of such information in a co-study.

    Cordially,

    Jon
     
    Last edited: May 31, 2015
  2. nathansuigeneris

    nathansuigeneris Newbie

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    OK, thank you for your reply. What part of this post attracted you to reply?