absolute beginner question

cozziola

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I've setup my first ever Instagram PPC campaign via Facebook ads.

I set the campaign up yesterday and I've only had 60 impressions and 1 click.

Should I up the price I'm willing to pay for a click?

Thinking this may be what's holding me back.

Current max bid is set to 15p.
 
I am getting more clicks now but no spending nowhere close to my daily max spend.

Should i just up my bid per click to get more clicks then?
 
Make sure that users are getting your ad right. Make an interesting call to action in your ad.
Try testing different settings and creatives. And raise bid if you're getting low volume of impressions.
 
The reasons can be very different.

You should always test everything in advertising - several creatives, different audiences, different ad formats and placements.

Use one ad and enable automatic campaign management = 100% loss of advertising budget.
 
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