Above the fold question? Do sliders count?

Discussion in 'Black Hat SEO' started by securelinkbuilding, Nov 10, 2012.

  1. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP

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    Hey Guys,

    So this "above the fold" content algo has really got me confused.

    I mean some of the biggest corporate websites have essentially no content above the fold and usually have a large slider of some sort

    This is also the case for alot of my clients and their websites. I mean in 2012 almost all themes and websites have a larg header followed by a nice big slider and maybe a call to action below that.

    What is Matt c thinking? Or am I just being paranoid?
     
    Last edited: Nov 10, 2012
  2. outsidethesquare

    outsidethesquare Regular Member

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    It's my understanding (and I could be wrong) that this mainly applies to websites with many advertisements above the fold, which I guess would be categorised by large numbers of outbound links or images that link to external websites in that area of the page layout.

    Having a slider and any links to internal pages shouldn't be negatively impacted by this update, as that in itself could be the content that the searching user is looking for.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Sdseoguru,

    As mentioned by outsidethesquare, Google mainly focuses on websites that put an excessive amount of ads above the fold. Matt Cutts claims in a blog post that publishers can still place ads in the top of their pages (because this is one of the most effective placements) to a "normal degree". They don't mention in the post what the definition of excessive or normal is but as long as you don't go crazy you should be alright.

    http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html

    Hope that helps,

    Shawn