So a colleague of mine (we are both landscapers) who is in another town got 251 clicks in June according to Search Console while I got 135 clicks. Yet he gets 5-10 calls and emails a day while I get 1 every 2 days. His stats on GMB is far superior to mine, at 216 clicks for June while mine was 43. He's in the 3 pack in his town while I'm not, due to geography. (Btw can i change that without having to update all my citations?)