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A story of woe: my first step into PPC

Discussion in 'General PPC Discussion' started by ddevil459, Feb 10, 2012.

  1. ddevil459

    ddevil459 Regular Member

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    Alright guys, need some help. Ive done spamming for years, but the investment is killing me and spamhaus is always on your tail, so id like to change my secondary income.

    I gave PPC a chance last night. I signed up for Peerfly and Commission Junction, grabbed some products that appealed to me, and marketed them on 7search, facebook, and adwords.

    Results:
    7search: 17k impressions, 500 clicks
    Adwords: Account suspended (lol)
    Facebook: 10k impressions 16 clicks

    No conversions. Selling a videogame preorder that takes you to the merchants preorder list page, the deal is preorder this game, get 2 dlc and a free game. Very clear, down to earth.

    What the hell am I doing wrong?
     
  2. schwagoo

    schwagoo Jr. Executive VIP Jr. VIP Premium Member

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    PPC takes a long time to split test. Don't expect to get it right on the first night.

    How are you targeting your audience?

    What image are you showing on the FB ads?

    Try different ad copy, different images, different calls to action.

    How about making copy that tells them to text a number for a free game. Then autoreply back with your affiliate link. Maybe they will send a text and not even click your ad. $$$ in the bank.

    Good luck to ya.
     
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  3. deesee

    deesee Registered Member

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    Assuming that your landing page is well optimized for conversion, its hard to say exactly without information about what keywords you're advertising on. Put a lot of thought into user intent, and as the data rolls in tweak and adjust and test test test. Trust your data. The good thing is that now you have one data point - what you're doing now isn't working.
     
  4. ddevil459

    ddevil459 Regular Member

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    FB Ads im using the game cover, its a decent one. Im targeting on keywords, mainly likes or searches of games of a similar genre and genre names and people looking those games up on wikis.

    On facebook the reach is only 3million, should I go for a far broader appeal?

    Also as far as products. How do you pick a product on PPC networks? I hear EPC is what a lot of people use, do I just grab the highest one?
     
  5. ddevil459

    ddevil459 Regular Member

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    My god thats expensive. I need to see some ROI before I start putting money like that down, my wife would kill me.
     
  6. Virus1

    Virus1 Supreme Member

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    Occupation:
    destroyer of worlds...
    Location:
    Welcome to Black Hat World........................
    Home Page:

    PPC is not cheap.

    You need to split test... and split test...

    you cannot just say... "well this banner is decent... it should convert"
    It is not that easy.
    Stuff that you think sucks.... sometimes converts...
    stuff that looks professional sometimes just fails
    you need to split test...



    the ad copy should be enticing but not too enticing.
    You are paying for clicks... so make sure every click really wants to buy.

    If you put FREE this... and free that... then only leechers will click on it... and no conversions.

    the ad copy should convince someone that they are getting value.... not freebies.
    The ad copy should tell them that it is EXPECTED for them to pay money...
    that way it scares the looky losers away....


    PPC is not as easy as buying clicks and sending them to an offer page.

    If it was.... we would all be retired by now.
     
  7. qwiktrade

    qwiktrade Newbie

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    7search does not have good quality traffic. It's basically like giving away your money. Now you know.

    Social media also converts more poorly than Search PPC. The problem is that Facebook users are on the site to interact with friends, not find products and services. So people click by mistake, or because they are chatting with someone and are bored while waiting for a response. Not the best prospects.

    Why did Adwords ban you? We're you sending traffic straight to the merchant?

    I used CJ several years ago and found their tracking to be either intermittently broken or fraudulent. It is much better to find a white label offer so you can keep an eye on conversions.
     
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  8. derajc

    derajc Registered Member

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    So it sounds like the Best way to do PPC is:

    1)Have the $ amount (maybe even add "Plus shipping" to REALLY deter the rubberneckers)
    2)No sensationalized item descriptions, just cut and dry.

    Is that about right?
     
  9. NinjaGaiden

    NinjaGaiden BANNED BANNED

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    Sorry never use 7search before. Does their traffic really bad?

     
  10. JB2003

    JB2003 Registered Member

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    7search traffic needs to be tracked by referrer and filtered (block any source that doesn't convert).