Hi Should be easy for you guys, I'm basiclly doing a website I want it to be a busy site and well while I have the tools to find keywords I read alot about Anchor Text and while I think I understand I think unless im confused its going to be messy designing. I'll give an example to make it easier to understand my question. If I have a site Gerbil Help, the menu has a button HELP which forwards to Links us too URL /pet-gerbils help/ With PAGE TITLE: Pet Gerbils Help KEYWORDS: Pet Gerbil Help H1: Pet Gerbil Help Now the H1 Tag used <a> which links to /pet-gerbils-help/ now the Menu Anchor text is Help Because I use the h1 Tag with <a> will this class as a good achor or is it conflicting because the Menu uses the label just Help? Should the text link on the Menu < Help > be labeled Pet Gerbils Help? Because having to do a menu looking like, I have like 50 entrys for some menu catagorys... Zomg Pet Gerbils Help > Food for Gerbils > Gerbil Seeds Pet Gerbils Help > Food for Gerbils > Gerbil Strewberrys Pet Gerbils Help > Food for Gerbils > Gerbil Bread Pet Gerbils Help > Food for Gerbils > Gerbil Nuts Looks awful on the eyes, while the h1 will return the correct achor / label once the page has landed. Hope that makes sense, any suggestions welcome.... I'm using solely one keyword phase by using word tracker I dunno if you guys recommend using a 2nd keyword phase with a h2 tag.... Look forward to your responces, thanks again guys and girls.