For a beginner SEO is new and difficult. However, I have learned a bit about it and have practised a little, too. I have seen companies offering only SEO services. Now, as a beginner I thought first it must be an area which is very complicated. Now I am beginning to think different. Isn't SEO simply creating backlinks? Link building. On-Page is obvious, creating unique content with the right keywords is also obvious. The real thing is just simply building links and that's all. Going to other websites and putting their links, endless of links, creating many websites with backlinks. But that's pretty much it. It doesn't look difficult, just simple but time consuming. If it is so simple and if it can be easily automated through the masses of Black Hat tools available, why do people still look for professionals who do it for them (if we assume that they would have the time for doing this part, since it is automated)? Do you agree with that? And if not, what are the things you come up with that you think of SEO? What actions does it consist of?