I have a basic FB page for a blog i recently started, and ive never run fb ads before. It had 100 likes, 70 from friends, 30 from random/organic (been about 6-7 months) I ran a $5 fb ad (24 hrs) which targeted US people who liked a specific keyword on fb FB predicted it would give me 7-12 likes, and i ended up earning 3 likes. I ran the same $5 ad targeting India, same keyword, same age etc. FB predicted it would give me 35-45 likes, and i ended up earning 466 likes in the 24 hours i ran the ad. A few questions: 1) why was FB so off? i understand being off about US market (can be fickle), but how did i get so many for India? 2) should i be nervous? ppl always say ppl from india are spammers. but these are real ppl and they clicked like on their own volition. but could these likes harm my page in any way? 2b) i guess it comes down to: will these ppl engage with my fb content. if not, then im fucked, right? and if yes, then ive just discovered a great pipeline. I plan to post new fb content on Tuesday, so ill find out then, but happy to hear any thoughts/guidance from ppl with more fb ad experience.