A new website established base on expired domain name, the target keyword has not yet ranked for 4 months

is it normal? Should i need to wait for more time?

if the niche is tough it's normal. But I would still take a closer look at the keyword (assuming that your domain name is not penalized, obviously, in which case you would wait until you grow beard and you still wouldn't rank).

Seriously, though, analyze your keyword in Ahrefs and take a good look at the URLs ranking on google's 1st page, see what type of content they have, how well optimized it is, how long it is, also check the number and quality of the backlinks that those URLs get, and then decide whether 4 months is a long enough period to wait

Some expired domains take longer to rank. It could also be that your expired domain had a bad history.

Try going for easier keywords and check how they're doing. Don't just go for tough keywords from the beginning.

Ranking for easy and zero search volume keywords builds website authority.

I'll advise you to wait for another 3-4 months and keep posting articles in the mean time.

Also, start building some links after 2 or 3 months.

I think that worth keep doing the the things you did before in terms of development and wait a bit more.

NetShop ISP said:

I think that worth keep doing the the things you did before in terms of development and wait a bit more.

Click to expand...

I will continue to update the content and links. At the same time, buy an expired domain name to do a 301 redirect for this website. Wait another 3-5 months to see if the keyword ranking can be improved.

Somehow I have the feeling the aged domain you've used isn't related to the niche/vertical your main keyword is? Relevancy is very important, especially in the English speaking data centers.

alexodysglobal said:

Somehow I have the feeling the aged domain you've used isn't related to the niche/vertical your main keyword is? Relevancy is very important, especially in the English speaking data centers.

Click to expand...

The site’s previous niche was about clothing niches such as men’s shirts, and I used it for the men's flight jacket site. I think there is a certain relevance to the niche.