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A lot of corporate ecommerce sites don't have blogs...

Discussion in 'Black Hat SEO' started by Anonoptimization, Feb 10, 2016.

  1. Anonoptimization

    Anonoptimization Power Member

    Feb 21, 2015
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    Anyone notice that a lot of big ecommerce sites don't even seem to do content. Do you think they can get away with it cause they get so many authority brand links naturally?

  2. Platinum0wl

    Platinum0wl Newbie

    Dec 29, 2014
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    Pretty much. If its a popular brand name they'll get plenty of organic traffic. Plus they have large budgets for online and offline advertising.
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  3. blackbeans

    blackbeans Jr. VIP Jr. VIP

    Nov 29, 2008
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    Your Secret Weapon
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    The main reason why this is the case because a lot of them have so many pages.

    These pages often have quite a bit of content on them.

    Also, they have a lot of backlinks pointing to these many different pages.

    Don't think that just because they don't have blogs that you can completely skip out on content.

    That's not going to fly.

    You have to always have content in the mix.

    Think of it this way: Instead of focusing on pulling traffic from search engines, focus instead on how much better your pages could convert if you feature content that is truly engaging and truly calls your viewers to action.

    If you were to just focus on higher engagement, SEO will naturally follow.

    Sadly, it doesn't work the other way.

    A lot of people know how to do SEO and craft together a page that pulls traffic from search engines, but they don't convert the traffic.

    So, it's really important to look at the process from a conversion perspective.