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A Funny Adwords Trick - Get Around Trademarks

Discussion in 'Adwords' started by havokb8, Jun 4, 2009.

  1. havokb8

    havokb8 Guest

    This is a funny Adwords trick i've used to get around a ton of trademarked terms in my ad text. Basically a lowercase l looks exactly like an uppercase I in Adwords. So any trademarked term with an I or an L can be replaced by the other, and it will get around it. I figured my ads would be dissaproved but to my surprise none of them were. You'll have a big advantage as trademarked terms obviously don't have much ad competition. Also your ad will look official so your CTR will be very high and thus your QS will be high and your bids will be low.

    Cheers
     
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  2. enrikole

    enrikole BANNED BANNED Premium Member

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    very very nice man.

    And happy Birthday dude !!
     
  3. Money2spare

    Money2spare BANNED BANNED

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    Were suppose to give you gifts on your B-Day Man.. and here you are dropping nuggets on us.. Don't Worry KB24 will give you best gift :)
     
  4. havokb8

    havokb8 Guest

    Yes sir thats all I want!
     
  5. jvmarket

    jvmarket Regular Member

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    got to say most excellent advice....I've doing PPC for years and never thought of that.

    righteous

    j
     
  6. premiumsource

    premiumsource Senior Member

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    Last edited: Jun 4, 2009
  7. havokb8

    havokb8 Guest

    Damn I had forgotten about that ironic I posted that today
     
  8. havokb8

    havokb8 Guest

    Well I still get trademark terms when I enter them


    • Ipod: Trademarked Term. Details
    Google says

    we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google's policy on trademark use in ad text more in line with the industry standard. https://adwords.google.com/support/bin/answer.py?answer=145626, you can use trademark terms in your ad text in the U.S. even if you don't own that trademark or have explicit approval from the trademark owner to use it.


    So it does say "some" and "certain criteria" so I'm not sure that it will just let you put any trademarked term in, I see it certainly hasn't taken effect yet if so.
     
  9. cellk

    cellk Registered Member

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    beautiful post thanks for the tips
     
  10. havokb8

    havokb8 Guest

    I know you kind of kick yourself because its so simple, yet can certainly be very powerful
     
  11. premiumsource

    premiumsource Senior Member

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    Yes, same here. Hmm I thought it would be much easier now but unfortunately it still seems like pain in the ass. I guess I'll wait a few days and see if that makes a difference.


     
  12. vis3r

    vis3r Registered Member

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    I've used stuff like that to avoid trademarks, but my ads got shut down after some time... prolly due to manual review or whatever
     
  13. shrkscn

    shrkscn Junior Member

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    Does the ad get bold? The search term match... right?
    But you will still get nice CTR as you will have lesser competition
     
  14. premiumsource

    premiumsource Senior Member

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    No your keyword won't get bold if you misspell it.

    If spelled correctly the keyword will get bold but that doesn't really matter since your ad will probably be the only one or maybe one more under or above you so you will get a nice CTR, BUT what matters is if your keyword isn't misspelled you will get a much better QS since you have a kw in your ad copy. So instead of starting out with a QS of 5 or 6 you might get a QS of 8 or higher.



     
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  15. seojumper

    seojumper Regular Member

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    Google finally found out that it is loosing major advertising bucks...
     
  16. havokb8

    havokb8 Guest

    Thats what I figured would happen but I ran them for weeks
     
  17. yragcom1

    yragcom1 Junior Member

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    When it comes to getting around trademarks and terms in Adwords: Accessories> System Tools> Character Map is your friend. You can find all sorts of "alternate" characters to us to spell out forbidden terms.