My competitors have ramped it up and are relentlessly posting fake complaints on the major sites ripoffreport and complaintsboard. Just wanted to share some tips even if this is being rehashed. If you are a one-man operation, maintaining your reputation can be difficult and very time consuming. The theory I have to maintain your reputation and keep ripoff reports on the second or third page on g00gle is to create a few sites and accounts (20-30 sites) and schedule updates on a regular basis. Ripoff Reports may be posted at least every week by your competitor, so you have to keep your content fresh to keep up. PUMP OUT SOME SITES AND CONTENT 1. Buy up all the domains with the name of your business - for example (fakebusiness.com fake-business.com, fakebusiness.net, fakebusiness.org, etc.) Create sites on these new domains with words like "review, rating, testimonials, etc." in the title and add content that repeats the name of your main site. If you have customer testimonials, place them on these sites as well. 2. Create a subdomain on your main site - ex(news.fakebusiness.com). Google often picks these up and will display the subdomain on the front page along with your main domain. Keep this content fresh with news or blog content. 3. Create accounts on major social networking sites - ex. myspace, facebook, squidoo, wordpress, blogger, xanga, etc. There is a forum post here on BHW called "List of Over 750 Social Bookmarking Sites" that has a good healthy list. Also search Google for "Web 2.0 sites" as well to get some of the cream of the crop. 4. Post Craigslist Ads Everywhere - Craigslist gets spidered quickly by g00gle. Be sure to include your company name in the title and in header tags throughout the text. 5. Create Press Releases - Create a press release about something in your industry or some upcoming news regarding the industry. By creating quality press releases for PRWeb or something similar, your story may get syndicated, and you will be all over the internet on news sites and industry blogs. I have about 4-5 good links on the top 2 pages when searching my company. 6. Respond to complaints quickly - Show that the complaint is fake and show your credentials, like ratings with the BBB and what not. Don't use your company name in the complaint to decrease the keyword density. If you fail to monitor these complaints and respond quickly, you're only going to give the complaint some new content later down the road that will boost it's g00gle rank after being stale for a while. SCHEDULE CONTENT UPDATES So, you have a good amount of sites gathered and they are starting to get indexed. That's half the battle. Now you must schedule your blogs, news, social networking accounts, and post CL ads on a regular basis. Do not copy text from one site to another. Create fresh content, run it through a translator, do anything but post duplicate content. Update according to schedule at least every week. You can target different sites on each day of the week. Posting CL ads can be done every day in different locations. Anyways, if there is anything anyone would like to add or point out, let me know. This is my first contribution.