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A Few Questions to Black Hat SEOs

Discussion in 'Black Hat SEO' started by ellipsis, Feb 24, 2011.

  1. ellipsis

    ellipsis Newbie

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    Hey Guys,

    I'm writing a paper on bias on the internet and I've interviewed a few SEOs who prescribe vehemently to White Hat SEO, but I really want the Black Hat SEO perspective. So if you can answer any or all of these questions that would be great! I don't want this large part of the debate to be left unheard.


    Do you believe Google search results are biased? Or do you believe that they provide, for the most part, the most relevant and reliable data on the web for keywords terms?

    If you answered yes to the first question, what do you believe creates this bias and in which groups of keywords do you believe it is most prevalent?

    ?White Hat? SEO practices are said to be those ?approved by Google?, but they still in a way manipulate search results, do you think this leads to a better or worse experience for the searcher (basically does it make search more or less relevant?)

    Do you believe that ?Black Hat? SEO is being monitored and controlled well by Google or do you believe that a lot of it is going on without Google's knowledge?

    Google uses many indicators to rank sites using their algorithms, but it is well known that number and quality of links play a major role. Many times it is a lot easier for large corporations to get respectable links than the smaller guys and also it may lead to a ?rich getting richer? problem where because you rank first you get more links. Do you believe this is fair?

    Do you believe that Google should be allowed to manually change the results? Does this create bias?

    If you were to hypothetically create a search engine that everyone in the world would use, would you rank sites the same way Google does? If not how would you rank them?

    Thanks guys!

    -Greg
     
  2. Leg0z

    Leg0z Newbie

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    Im not sure I fully understand your question but I get angry at the big G on a case by case basis. Most of the time it has to do with domain age and not trusting newer sites because of the entire white-hat black-hat thing. I deal with this in my own industry (real estate). One lady has a website that has been around since 95 and because of that, google thinks her geocities looking page with almost no info on the surrounding market is better than all others.

    And, Google has manually changed their results for certain searches before. Google China censors results if they are critical of the Government. Search for tiananmen square in China vs. the rest of the world.
     
  3. Yukinari84

    Yukinari84 Elite Member

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    Sounds like an interesting paper. You have your work cut out for you. Here's my answers:

    Q1: Do you believe Google search results are biased? Or do you believe that they provide, for the most part, the most relevant and reliable data on the web for keywords terms?

    A: Google's main focus is to bring the most relevant and reliable results to its users, and I think that they do a good job on this for the most part. However, if we are talking about Google's own sites e.g. sites that they own, large corporations, their sponsors sites, etc...good luck outranking them if you know what I mean.;)

    Q2: If you answered yes to the first question, what do you believe creates this bias and in which groups of keywords do you believe it is most prevalent?

    A: This is similar to my previous answer, but I don't believe Google is too biased. Yes, to a certain extent they are (see above answer), but for the most part, anyone can rank for their KWs if they wanted to. It's all about knowing what Google likes, and then exploiting that.

    Q3: ?White Hat? SEO practices are said to be those ?approved by Google?, but they still in a way manipulate search results, do you think this leads to a better or worse experience for the searcher (basically does it make search more or less relevant?)

    A: Google's definition of "White Hat" marketing is very vague, and to be honest, Google is pretty hypocritical when it comes to this. Google does some very BH stuff themselves.:D

    However, I think that Google does provide a good experience for it's users. Like I said earlier, that is their main focus and one of the reasons they are the most popular search engine.

    Q4: Do you believe that ?Black Hat? SEO is being monitored and controlled well by Google or do you believe that a lot of it is going on without Google's knowledge?

    A: Google is definitely aware of BH tactics and monitors them. Probably not all of them, but a lot of them. However, this doesn't mean that BH marketing and tactics are any less effective. It's all about how well you cover your tracks.;)

    Q5: Google uses many indicators to rank sites using their algorithms, but it is well known that number and quality of links play a major role. Many times it is a lot easier for large corporations to get respectable links than the smaller guys and also it may lead to a ?rich getting richer? problem where because you rank first you get more links. Do you believe this is fair?

    A: Yes, this is unfair. On the other hand, there are literally an unlimited amount of keywords and angles that the "little guys" can use to take a nice big slice of the e-commerce pie.

    Q6: Do you believe that Google should be allowed to manually change the results? Does this create bias?

    A: They do own the search engine, so technically they can do what they want with it whether or not people like it. Yes, this sounds bad, but I find it's better to focus areas that you can exploit rather than focus on the ones you can't. There's no sense worrying about something you can't change.:)

    Q7: If you were to hypothetically create a search engine that everyone in the world would use, would you rank sites the same way Google does? If not how would you rank them?

    A: To be honest, I think I would. There's a reason why they are #1 and that's because they built their image on being the search engine that gives the best results. I'm sure along the way, I would change some things, but I would definitely copy their model. "Copy the best" is one the best ways to make money fast in IM.
     
  4. Yukinari84

    Yukinari84 Elite Member

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    1. The 1st part of what you are talking about isn't bias. It's just how their ranking algorithm works.

    I think what the OP means by "biased" is Google ranking a site well regardless of their own algorithm. And yes, they do do this with their own sites, sponsors sites, etc.

    2. Google manually changing results is nothing bad IMHO unless they constantly flat out abused it. The China example wasn't really a Google thing. Yes, Google censored the images in China, but that was because they were ordered by the Chinese government to do so.
     
    Last edited: Feb 24, 2011
  5. ellipsis

    ellipsis Newbie

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    Thanks for the responses guys this is really going to help!
     
  6. nokturnal

    nokturnal Registered Member

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    any chance you could post the report after your done? sounds like an interested read, would probably be quite beneficial to a lot of us to have a read over it :)
     
  7. havingadabble

    havingadabble Regular Member

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    I think it'd be a great paper to cast ones eyes over - I find it's always interesting to gain the view of an outsider looking in. It helps create a different perspective.
     
  8. dannyhw

    dannyhw Senior Member

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    I don't think there's any bias. They provide the most relevant results they possibly can.

    Pure white hat doesn't really "manipulate" the results in the sense that you're trying to get something without giving anything. So much link building depends on actually providing content that users will value, so it actually creates a better experience for the end user.

    They know everything that's going on, they just have to pick and choose what they're going to combat. Certain techniques get phased out when they can provide an elegant solution, but the fact is that black hat isn't that big of a problem for them.

    In a way this is true, but the smaller guys can compete by creating good content and building a reputation by building actual authority.
     
  9. ellipsis

    ellipsis Newbie

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    Thanks for the responses DannyHW...

    I will try to post it after I have completed/turned it in! Should be around 15 pages long if you're up for it!

    -Greg
     
  10. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    To answer one of your questions, Google certainly is aware of black hat SEO. Like all they have to do if register on Black Hat World and they can be fully familiarized with it.