Email marketing is a very profitable business if you have the right tools and know what you are doing. Many people Do not understand all that is required for email marketing, and therefore do not and will not succeed. So for those people, I have created a simple list of do's and don'ts. If you follow by these guidelines, you should do well and profit with email marketing. Do's 1: Build or purchase opt in lists when possible. 2: Provide an opt out link when sending out any campaigns. (Most mailing softwares have that option built in) 3: Even with opt in lists, send an opt in email to your subscribers when possible. (on the first email you send) 4: If you are new to email marketing, choose a software that sends from their own servers. 5: If you are a seasoned email marketer, then make sure to choose proxies and Ip's from a reputable supplier. 6: When running campaigns, learn to use correct english. 7: Put yourself in the buyers shoes. What would you believe? 8: Read the spam laws, study them, and know them before beginning email marketing Here's a list of sites that can help: https://www.google.com/#hl=en&outpu...75,d.b2U&fp=443df112168ae7b8&biw=1280&bih=923 Do Not's 1: Do not send unsolicited emails to scrubbed lists. (at least send a non spammy opt in email) 2: Do not use phrases like "dear sir" or "dear madam", it looks like a scam 3: Do not give a long sad story, because people don't believe it, and frankly don't care either way 4: Do not look spammy 5: Do not (or at least try not) to abuse proxies and Ip's 6: Do not ignore spam laws (you can be fined or go to jail if you do) I'm sure I missed a couple of tips, so other email marketers are welcome to add to this list.