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a couple of years old - but still a good read

Discussion in 'Black Hat SEO' started by partymarty4870, Oct 28, 2013.

  1. partymarty4870

    partymarty4870 Elite Member

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    Cleaning out some old bookmarks and found this page, it's from 2011, but it's still a good read

    Code:
    [B]One of the major trends explored in Econsultany?s new [URL="http://econsultancy.com/nl/reports/seo-agencies-buyers-guide"]SEO Agencies Buyer?s Guide[/URL] is that user search behaviour is changing.[/B] In this industry, there?s no shortage of information around how and  why marketers are using SEO, but to me, there seems to be a distinct  lack of research which looks from the other side of the fence at how we  use search as internet users. 
     [URL="http://econsultancy.com/nl/reports/search-engine-optimization-seo-best-practice-guide"]Best practice[/URL] is extremely important, but so is understanding how people are actually using search engines.  
     So I jumped at the chance to check out some [URL="http://www.performics.com/news-room/press-releases/Search-Engine-Usage-Study-92-Percent/1422"]recent research[/URL]  out by Performics and ROI Research, where they had surveyed people?s  motivations and behaviour when using search engines. The data is  US-based, but in my opinion reflect trends that are globally applicable.
           [B]Natural search vs. Paid search[/B]
    
      When asked if they know the difference between natural and paid search results...
     
    [LIST]
    [*]63% said Yes 
    [*]37% said No 
    [/LIST]
     The age demographics of those who did know the difference between natural and paid search results...
     
    [LIST]
    [*]18-29 - 80% said Yes 
    [*]30-39 - 59% said Yes 
    [*]40-49 - 63% said Yes 
    [*]50-59 - 58% said Yes 
    [*]60+ - 52% said Yes 
    [/LIST]
      When asked how often they click on natural and paid search results... 
     [I] Natural results:[/I]
     
    [LIST]
    [*]37% Always 
    [*]42% Frequently 
    [*]15% Occasionally 
    [*]4% Rarely 
    [*]2% Never 
    [/LIST]
     [I]Paid results:[/I]
     
    [LIST]
    [*]5% Always 
    [*]15% Frequently 
    [*]43% Occasionally 
    [*]29% Rarely 
    [*]8% Never 
    [/LIST]
     [B]User search behaviour[/B]
    
     4 in 10 respondents (40%) used a search engine more than twenty times in any given week.
     The age demographics of those who used a search engine more than twenty times in any given week...
     
    [LIST]
    [*]18-29 - 54% 
    [*]30-39 - 53% 
    [*]40-49 - 36% 
    [*]50-59 - 28% 
    [*]60+ - 26% 
    [/LIST]
     88% of respondents will click on a result that has the exact phrase they searched for.
     89% said that they will alter their search query if they don?t find the results they?re looking for.
     89%  will ultimately change search engines if they don?t find the results they?re looking for.
     79% will go through multiple pages of results, if their query isn?t answered in the first page.
     [B]Universal Search[/B]
    
     53% of respondents said they're more likely to click on a listing if it includes and image.
     48% said that they click on a company or brand if they appear multiple times in the SERPs.
     26% said they were more likely to click on a search result if it included a video.
     [B]Why users are searching[/B]
    
     83% use search engines to find specific products or brands.
     78% said that they did informational search queries after seeing an advertisement for a product or brand somewhere else.
     80% use search engines for informational queries about a specific product or brand before purchasing online.
     76% use search engines for informational queries about a specific product or brand before purchasing offline.
     78% said that they used search engines to find the best price of a specific products or brand.
     74% used search engines to find where they can purchase a specific product or brand offline.
     Overall, these findings support what many in the industry have long  suspected: that SEO is crucially important, as consumers not only trust  natural search results more than paid search ones, but are also more  responsive to organisations with greater visibility.
    
    original article   -   [URL]http://econsultancy.com/nl/blog/7027-20-stats-you-might-not-know-about-user-search-behaviour[/URL]
    
    
     
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  2. BlackCod

    BlackCod Regular Member

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    Nice read! Thanks
     
  3. divok

    divok Senior Member

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    this info would be good for people using adwords ,quite interesting >
    Code:
    [B]Why users are searching[/B]
    
    [COLOR=#444444][FONT=Helvetica Neue]83% use search engines to find specific products or brands.[/FONT][/COLOR]
    [COLOR=#444444][FONT=Helvetica Neue]78% said that they did informational search queries after seeing an advertisement for a product or brand somewhere else.[/FONT][/COLOR]
    [COLOR=#444444][FONT=Helvetica Neue]80% use search engines for informational queries about a specific product or brand before purchasing online.[/FONT][/COLOR]
    [COLOR=#444444][FONT=Helvetica Neue]76% use search engines for informational queries about a specific product or brand before purchasing offline.[/FONT][/COLOR]
    [COLOR=#444444][FONT=Helvetica Neue]78% said that they used search engines to find the best price of a specific products or brand.[/FONT][/COLOR]
    [COLOR=#444444][FONT=Helvetica Neue]74% used search engines to find where they can purchase a specific product or brand offline[/FONT][/COLOR]
    This is like 3 years old , what could be %ages now due to the mass usages of smartphones and tablets ?