Before you can make money online and rank your website you have to decide what your website is going to be about. That process is going to take you time and effort, but it?s completely worth it considering you will end up investing a considerable amount of work into your website. Today you will learn how to eliminate the guess work on finding new profitable niches, the tools of the trade we recommend to get the job done, and how you can checklist this complicated process. You don?t have to spend a dime to complete this task, and it?s a must before you invest in SEO. Step One: Plan For A Long Or Short Game Before You Get Started Sometimes when you?re just starting out some niches are just too competitive to get your start. After all, you may be passionate about news. Creating a broad website of tech or news isn?t cheap and you will invest a lot of money in that site before you ever see a return, usually a big return on investment. Take on smaller projects if you?re new. Instead of targeting news in the broad sense, find a smaller micro niche like survival. It?s good to think large when your wallet is fat. If you have built websites before then go for the trophy site, however if this is your first run think of lower competition projects. Tip: The more listings per search results usually the more competitive a keyword. Further your analysis with the free Chrome or Firefox SEO plugin SEO QUAKE. About 4 days ago someone emailed us asking if we could rank the keyword ?Mexico? with our standard packages. Many SEO companies might say ?yea just pay us more.? But we understand that this keyword is more competitive than what the client could handle, so we suggested deriving long tail keywords in the same niche of their website instead. Step Two: Find A Niche And Make Sure It Is Profitable As a team we are doing the Flippa method of finding niches in our case study where we plan to flip a website for $10,000 cash. We chose this because it is so easy to unleash our team on a readymade blueprint. They can see the finished product, so work flow is streamlined. If you are new to this process then the Flippa method as I suggested above is best because you actually get to see what a profitable website looks like. So we will start by explaining how to find niches on Flippa. It?s easy to do but there?s some things you need to know. There?s a lot of rubbish on Flippa to be honest. In the light of finding real valuable websites I would suggest you do an advanced search like the image above. Finding profitable niches on Flippa comes down to this checklist which we give you below. Make sure the website is at least 12 months old. That way you can see where it steadily gained organic traffic and revenue. History is important. The more bids the better chance it was a legit auction. In advance search you?re always looking for auctions. So when you see listings with more bids that?s good. Comment sections on the listings tell a lot about the website and the person selling it. Most prospectuses do not cover every single question. Read comments. Ideally we look for websites monetized with some sort of ad scheme or affiliate products. That means AdSense and Amazon work well. Service based niches aren?t for the novice. It?s important to realize that we are scouring for SOLD websites, not unsold listings. The reason for this is because we want to check where the website is now with SEMRUSH. If a website sold 5 months ago and it died shortly after, that?s a bad sign. We are wanting websites that keep their income. Notice this website listing we found on Flippa and how the statistics look. It?s a good example of a niche we would pursue. You also need to take a hard look at where the websites traffic is coming from. I prefer the traffic source to be organic which in this case 88% of the traffic is from organic search. Now you know for fact this website is ranking and making money, but how? For what we do ? AdSense, affiliate products, and Amazon works well. So we naturally look for websites with the same monetizing scheme. Most of the traffic is organic too so you have a sure fire path of success with SEO. If you want to double check that you can monetize this venture properly then a quick search on ClickBank will reveal a list of products that you could sell without resorting to AdSense. It?s best to scout out multiple avenues for monetizing the website. Step Three: A Brief Introduction For Choosing Profitable Keywords Keyword research deserves its own guide and we might write one as an extension to this tutorial, but for now we are compelled to include a step for properly seeking decent keywords. It has a lot to do with profit margins, initial investment, and niche viability. For this step we like to utilize SEMrush. The free version has limited data, but you can sign up for a trial. All you?re going to want to do is scan the website you chose from Flippa and see what keywords it ranks for. The initial list will resemble ours below. We scanned the same website we found on Flippa. This will give you all the information you need besides a quick manual review. For each keyword you discover it?s a great idea to check the top 10 results. That just helps you reinforce the idea that you can outrank those websites and generate a consistent income. Here?s the big points to keep in mind. The KD metric is based off of various organic ranking factors. The higher the number the more competitive the keyword is. Focus on low hanging fruit while you wait to rank harder keywords. CPC stands for cost per click that Google advertisers pay. If you?re monetizing with AdSense the higher the CPC the more money you make. If it?s low look for other ways to monetize. Type the keywords in Google like ?Keyword? and see if there?s any ads being served. This is an indicator of whether or not the keyword has value on your website for ad space rental. Keeping those simple points in mind ? research for more keyword ideas via a free tool called ubersuggest. This will allow you to multiply one keyword into several long tail variants that you can check with Google keyword planner for free. Each time you click a plus it allows you to see more related phrases. This can help you with anchor diversity and to spot gold keywords that are easy to rank. You can also Google new keywords once again to see what the top 10 websites look like. Remember, don?t stuff your keywords into articles. Choosing different related phrases will help you rank better and allow you to gain an income from your website earlier on. You don?t have to rank for buying keywords super quick. While those are working to be ranked you can still make money on easier keywords that require less SEO effort. Step Four: Plan Your Niches Content Calendar Strategy Before you 100% make a decision to go with this niche that you found, make sure you can gather enough content in the niche to make the website work. A lot of Flippa websites drive traffic from social media and content sharing. Even if it?s only 10% of the sites traffic it still counts. To do this take your keyword list and search Quora. Additionally you can double check Yahoo! Answers. Each website gives you a large list of questions. If people are asking these phrases then you can bet the questions would work well as longtail keywords for your content. Tip: With Yahoo answers make sure you select most answered questions. That will refine your search to the best sought after questions. You can turn the questions into article topics. If the question was ?How do I know my tap water is safe?? you could turn that into ?10 steps to make sure your tap water is safe!? Later when you build your website you can install the Editorial Calendar to organize your content plan. If you plan on outsourcing your article needs you can make an editorial account that does not give the party admin access with WordPress. This allows that content team to execute all posting and writing responsibilities in an automated way. Conclusion Finding decent niches really isn?t that difficult once you have the above process memorized. Remember, the goal is to find keywords and niches that make you money while you rank for keywords that take time. If you can make enough money initially to pay future SEO cost the niche surely is a winner. Sometimes, you can start out in a micro niche and as the website grows you?re able to expand the keywords and content into more general topics. As the website ages it will become easier to rank for broad terms. So always look for niches that you can expand upon. Have a question for us or don?t know where to start? 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