Hi guys, I've been working with a client since November. He wanted me to rank his site for 5 keywords, all realatively easy competition. From not appearing in the top 100, I was able to get him on the first page for all 5 terms by January. Granted not rank 1, but the first page, the highest was position 3. This past weekend however rankings have dropped. 9 > 26 3 > 9 3 > 11 7 > 28 7 > 31 As this is a small budget client, I have been using web 2.0 tiered link building primarily (due to budget). A number of competitor sites with lower DA & PA have overtook my client's site. After looking at some of their back link profiles using OSE, some of the sites don't display any backlinking data at all. My approach now is build more branded term links to the homepage and the 3 key landing pages. I will also be compiling a list of bloggers within the niche for my client to send a product for reviews. Im just wondering what could have caused these big ranking drops and why these new sites with lower DA and PA are outranking my clients site.