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A Brief Insight to SEO 2012 for all the newbie SEOrs

Discussion in 'White Hat SEO' started by ishanguptaa, Dec 18, 2011.

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  1. ishanguptaa

    ishanguptaa Regular Member

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    Its been an Year since I have launched my own SEO company and already have seen so many changes. I wonder how it would be for the ones who have been doing SEO since ages.
    Since Its Sunday and I have lots of Spare time, I thought I will put up a post here about what works and what doesn't in SEO to guide newbies in right direction.
    So what does not work anymore??
    • Shallow links or shallow link profile sites.. Links like Forum Profiles or blog comments on pages having on-page PR of 0/na. Xrumer which was once a king of automation industry and used to create thousands of profile backlinks has lost quite of its worth after the Panda updates. You should read about JC Penney Disaster and how there site went down because of spammy link profile
    • Links from pages having high number of OBLs. Such kind of links does not pass any juice anymore. Its better to get a link from a PR 2 page having 2-3 OBLs then getting a link from PR-6 page having 500 OBLs
    • Shallow content sites are getting weeded out day and night. With Google paying more attention to Quality than ever before sites having duplicate content, auto blogs and thin pages(having less than 100 words on page) are losing in SERPS.
    • Site-wide links/ footer links Got hit pretty bad after the Panda updates.. Its not that they don't work anymore but only if you get a sitewide from a Good authority site having PR 4-5 in your own niche. I prefer getting links from PR 5-7 Sites in my own niche.
    • Un-natural link profile. If you have all the links coming from PR3-5-6 sites and there are no links from certain amount of low quality sites even that doesn't work anymore..
    What Works and will continue to work in 2012
    • Social Media: Google and FB thinks the best quality links are from the social platform. Since these links are not easy to manipulate.. It's difficult to get 1000 tweets about your website but easier to get 1000 spammy links. Same reason Google started indexing Facebook comments. Cause they are more relevant and less spammed out.
    • While Google has begun giving more importance to social media signals they also pay attention to the authority of the referring accounts. A tweet by Larry page or Mark Zuckerberg for that matter will give your page more authority then from your uncle/neighbor or some hacked account.
    • Quality over Quantity: I have seen sites having more than 20K backlinks being overtaken by sites having 500 Good Quality links. Unfortunately in this case the site with 20K links was mine.. So I know what I was targeting and I thought I was doing a Good job.. (I learnt an important lesson that day )
    • Content Freshness: Recently it has been noticed that getting links from Fresh content makes more sense than old content. This has been noticed quite recently and does seem to be making huge impact. Getting links from fresh blog posts and Guest Blogging is making more SERP changes than ever before.
    • Anchor Text Variation: This has been in rumors since quite a while but I would like to clear it today. Yes anchor text variation does play Good role in ranking your site. I have tried it on my sites and my client's sites and they work like a charm. It's all about appearing natural in Google's eyes now. So fellows Anchor Text variation does work.
    • Onsite and On-Page optimization is more important than ever. It's so much easier to rank a page with good 1000 Quaity words article properly formatted with h1-h6, titles and description tags having a couple of images or video embedded then some 100 words gibberish
    Though this is not a complete report but this should give you an idea about what works and what doesn't anymore.

    Also one last thing: With the fall of yahoo site explorer, people are confused as too what backlink checking tools they should use. So these are the best available
    1. Linkdiagnosis.com(works good in firefox only)
    2. Majesticseo.com
    3. SpyGlass(with their new crawler there reports are better than ever, looks like they were smart enough to prepare themselves for the demise of YSE)
     
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    Last edited: Dec 18, 2011
  2. FuryKyle

    FuryKyle Jr. VIP Jr. VIP Premium Member

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    Great post, I totally agree with you. I completely exclude xRumer on all my SEO campaigns now.
     
  3. ishanguptaa

    ishanguptaa Regular Member

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    Thanks Fury
    I wouldn't say i have excluded xrumer totally but i use it only when I am in a bad-bad mood. It helps me shooting down a couple of ugly birds :AR15firin (if you know what i mean :D )
     
  4. FuryKyle

    FuryKyle Jr. VIP Jr. VIP Premium Member

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    LOL I know exactly what you mean :eek:
     
  5. xgnux

    xgnux Regular Member

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    One of the better SEO posts here. :)

    I want to add some things:

    - get at least 30% Links with domain name linked (testdomain.com and http://testdomain.com)

    - Dont use 1 word money keys as anchor. Use more then 3 Words at least in another 30-40% of your links

    - Use (here, click here, read on) at least 5-10%

    - get some links from images

    - get different types of links

    - get non spammy links

    - forget link wheels and 20$ linkbuilding services if you dont know exaktly what you are doing

    - forget all link building tools if you dont know exactly what you are doing

    - Have fun in life ;)


    Oh and of course there is sistrix which has its own index for checking backlinks too. (i think the backlink module is 100 Euro per month though)
     
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  6. mastermind110

    mastermind110 Junior Member

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    Great Post OP, briefly described and very informative.
     
  7. ishanguptaa

    ishanguptaa Regular Member

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    Thanks for adding up to the thread Buddy..

    Yes link diversity is one crucial element.. As I mentioned before, its all about looking natural in Google's eyes..

    I think If i have to explain SEO in a single line it would be:

    To show Google that you are getting Viraly popular for the targetted keyword and its LSI by receiving backlinks from quality domains and Social networks
     
  8. smokestakks

    smokestakks Newbie

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    Agreed. One thing is causing me some headaches though. HTML5 allows multiple H1 and prior best-practices have always been one H1 per page. Has anyone an idea about the on-site impact of having multiple H1 or has Google fully implemented HTML5? Almost no SEO-tools have which makes diagnostics and SEO-tools hard to use on HTML5 sites.
     
  9. bulldogzg

    bulldogzg Senior Member

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    Nice rundown - will help a non-newbie too :)

    Also not only fresh content but LONG fresh content (1000+ words with 1-2%KW density).

    Thanks for sharing!
     
  10. ishanguptaa

    ishanguptaa Regular Member

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    There is a long list of To Do's I could further ad and go into the much more advanced level.. Just didnt want the new Guys to get confused :)

    "One Step at a Time"
     
  11. oinky222

    oinky222 Regular Member

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    whether or not the links come from a site in the same niche as you is still unimportant
     
  12. ishanguptaa

    ishanguptaa Regular Member

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    Its not about being still un-important or not.. its what works better and will work Good in 2012

    and it wont be long when google can tell the difference :). People there are much more smarter than us.. they know what's going on and they are trying there best to fight it..
     
  13. NaMnEK

    NaMnEK Newbie

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    Speaking on behalf of the many newbies, Great post! :)
     
  14. ExtraWinner

    ExtraWinner BANNED BANNED

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    Social Media: Google and FB thinks the best quality links are from the social platform. Since these links are not easy to manipulate.. It's difficult to get 1000 tweets about your website but easier to get 1000 spammy links. Same reason Google started indexing

    Its already here - and it is really easy to get those links.

    Facebook comments. Cause they are more relevant and less spammed out.
    While Google has begun giving more importance to social media signals they also pay attention to the authority of the referring accounts. A tweet by Larry page or Mark Zuckerberg for that matter will give your page more authority then from your uncle/neighbor or some hacked account.

    2012 is not the year where Google will value peoples accounts unless it is based on followers/friends - same as above - easy to manipulate.

    Quality over Quantity: I have seen sites having more than 20K backlinks being overtaken by sites having 500 Good Quality links. Unfortunately in this case the site with 20K links was mine.. So I know what I was targeting and I thought I was doing a Good job.. (I learnt an important lesson that day )

    I think many people are missing Panda's update advantages - it is more spammer friendly than ever, it allows you to use spammy tools again and the most important thing that changed is Domain History and Onsite Optimization - Google will support quality backlinks but will never rely on them completely. They help - but dont expect miracles.

    Content Freshness: Recently it has been noticed that getting links from Fresh content makes more sense than old content. This has been noticed quite recently and does seem to be making huge impact. Getting links from fresh blog posts and Guest Blogging is making more SERP changes than ever before.

    Its not really getting more - it is simply rediscovered again. Never seen much of a drop in quality from those.

    Anchor Text Variation: This has been in rumors since quite a while but I would like to clear it today. Yes anchor text variation does play Good role in ranking your site. I have tried it on my sites and my client's sites and they work like a charm. It's all about appearing natural in Google's eyes now. So fellows Anchor Text variation does work.

    Not only different anchors - but also creating Raw Links (non-anchors) and really long tail'ers. This helps a lot actually.

    Onsite and On-Page optimization is more important than ever. It's so much easier to rank a page with good 1000 Quaity words article properly formatted with h1-h6, titles and description tags having a couple of images or video embedded then some 100 words gibberish

    Thats actually happening now but post Panda even gibberish can rank - as long as it is long and placed on well optimized site.
    For example well optimized site with original content have big chances to rank under copy site with pictures and videos on it - as long as it is not stuffed with ads and aff links.


    Rep 10+ for nice post and involvement in answering answers.
     
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  15. assassinmarketing

    assassinmarketing Regular Member

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    Looks like it's time for a Stickie hint.Hint ;)
     
  16. ishanguptaa

    ishanguptaa Regular Member

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    Thank you Extrawinner for stopping by and Adding to this Thread.

    But with all due respect I guess you missed a bit of the point. Here I am taking a quote from the opening thread.

    All the things you have mentioned will get the site ranked.. sure why not.. at the end of the day its a number game.. More the backlinks better..

    But it took me 3 months to rank for my high competition target keyword with more than 20K links to my homepage.. and one day i woke up and see there is a new site which was 30 day old over ranking me..

    Now this was not only for a week or two, The site was there to stay.. I did a whole study.. Link Graphs,,, backlink structure,, link velocity.. and hundreds of other thinks that a professional SEO would do to find out where I am going wrong OR where he is going right.

    And it were all the things I stated in the Opening Thread..

    Ever Since then I have ranked more than 20 Sites in my own record time.. That experience changed my SEO.

    And there are few in here who have tasted a bit of my SEO.. wish they could ad to thread too :)

    P.S. I dont say that I don't SPAM :D .. Its just that I get better results when I do Quality SEO instead of spamming the shit out of web.

    With respect :)
     
    Last edited: Dec 20, 2011
  17. catchme

    catchme Regular Member

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    That's the bullshit that every "manipulated" seo believe.

    Those profiles have links from high authority sites. Those links pass authority to the profiles. When SugarMountain(Zuckerberg) or Lady Gaga put link to your site from their profile, it will pass authority to your site also. But there is something more. You will probably receive many backlinks from their fans or followers.

    What will happen when Justin Beiber post your link to his profile, but it is locked only to be seen by Selena Gomez? Will Google be able to crawl it? Will Google see the link then? Did you say "No"?
     
  18. ishanguptaa

    ishanguptaa Regular Member

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    100 % Agreed except the "manipulated" seo. But Since I really don't know you buddy I do wish you are one of the better SEOrs out there who have done some Good demage in SERPS.

    I talk what I practically noticed
     
  19. catchme

    catchme Regular Member

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    I didn't want to offend you in any way. I just wanted to be clear about the "profiles" point. I didn't get the point of "Good demage in SERPS".

    And they don't count how many friends you have. :)

    However if you have 10 000 friends and you post a link, those 10 000 friends will see it if they have susbsribed and if their profile is "Public", then you will have pretty good amount of backlinks from this social network.

    The basics haven't changed. It is all about good backlinks and good organized content.

    The way they tell you about the changes have changed.
     
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  20. finerpleasures

    finerpleasures Regular Member

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    How can i get links from images?