CKMdigital
Junior Member
- Oct 5, 2021
- 117
- 89
Hello!
If you are starting out and facing difficulties in landing some clients in web design/SEO/Local SEO/Reputation Management business, then this guide is for you. Feel free to post your queries, would love to hear your thoughts.
NOTE:
If you are starting out and facing difficulties in landing some clients in web design/SEO/Local SEO/Reputation Management business, then this guide is for you. Feel free to post your queries, would love to hear your thoughts.
NOTE:
- I am in no way associated with any tools mentioned below. I have just collated all the information from internet/BHW/my own twist. Feel free to use your preferred tool.
- This is in no way an exhaustive list of lead prospecting and outreach methods.
- Do your own research before starting an outreach.
- Some of the information might already be there on BHW, especially the points on Outreach steps.
- This is my first major post on BHW and English is not my first language. So, please ignore errors if any.
1) Facebook pages
Same steps as #2.
4) Facebook Groups
- Facebook pages are a treasure trove of good leads, if you are trying to promote web design, SEO, or local SEO. You can search for different businesses on Facebook and can find a list of solid leads to start with.
- For example: Search for "handyman" by entering the same in Facebook search bar. Select "Pages". Enter a city of your choice in the location field. Then you will find a list of handymen operating in the specified city.
- From the list of these businesses, you can find your ideal prospect. For example, if you are promoting web design, you can find a handful of businesses still not having a website - i.e., no website is mentioned on their FB page. You need to cross-check on Google, though.
- If you are facing difficulty in getting a list of businesses(their FB pages) after searching on Facebook, this is because FB will many times restrict the results if you go too aggressive. FB will show localized results many times as well. Solution?? Well, run a simple search using Scrapebox. For example, enter this keyphrase in Scrapebox and start scraping from Google to get around 300 FB pages => site:facebook.com [city of your choice] [your target business]. You can repeat this for thousands of US cities and different businesses. If you are feeling overwhelmed, just hire a freelancer (BHW is good place for this) and give him access to your Scrapebox.
- Head over to http://recruitin.net/twitter.php. In the "city" field, enter your desired city. Enter business of your choice in the "Skills" field. Hit the button "Find the right people on Twitter". This will give you a list of highly targeted businesses. For example, you can find a list of plumbers in the city of Houston by following above steps.
- You can use Scrapebox to attain almost the same results, if you desire so.
- How to promote your service to these people? Well, you can't just hit the DM button and start bang bang with promoting your service. First follow your desired businesses, some of them will follow you back. Once you get a sizeable number of followers, start giving some value. For example, you can tweet something in the lines of "I am offering free Google maps optimization for 10 people". Many will respond to the tweet, and some will even DM you. You can carry out basic optimization work on their maps listing page and then upsale your local SEO service.
Same steps as #2.
4) Facebook Groups
- Join several niche related FB groups. For example, if you are targeting home service companies, then https://www.facebook.com/groups/629981534411203/ and https://www.facebook.com/groups/413862760287929/ are good to start with.
- Join the groups.
- Start participating in the conversation, start contributing to the groups.
- Post AMA sessions, quizzes on "marketing", "how to get more leads for your business" and stuff like this.
- Offer a lead magnet - like a free ebook on how to rank higher on Google maps and get ton of free leads. Collect emails and sell your service.
- You can even contact the group owners directly and ask if you can post a pinned/sticky post promoting your service - many times they will ask for a fee, and that is okay.
- Whatever you do, do not spam in FB groups. You will do no good to yourself by doing so.
- You can easily run a highly targeted outreach campaign on LinkedIn to get some solid clients.
- Use a tool like Dripify to to automate the outreach process (search for helpful videos on YouTube).
- You can try other alternatives as well, but Dripify is my favorite.
- You can send connection requests, grow your network, start reaching out to your connections, establish a solid relationship, and finally sell your service - all in an automated manner, using tools like Dripify.
- This is one of my most preferred ways to get some quality leads - whether I am promoting web design or SEO services.
- Get a good Yellow Pages scraper. I got a good one - Reoon Scraper (Life Time Deal)
- Run the scraper 24x7 on a VPS for different city+business combinations.
- For a list of comprehensive businesses, visit https://bit.ly/2T8YfQt. Here is the list of top 500 US cities: https://pastebin.com/fTMvARz3
- Run a sample search. For example, search for plumbers in top 300 US cities.
- This will give you thousands of results.
- Filter out the businesses that don't have a website. Promote your web design service. You can also find out many websites not working properly (for example, expired domains and hosting - use scrapebox to filter these businesses easily).
- If you find above options to be time consuming and cumbersome, you can take help of some paid tools like Apollo.io
- Apollo.io for example, gives around 100K leads per month for $99
- Google maps is another solid platform to get some high quality leads.
- You can find some businesses whose websites are ugly/outdated.
- You can find businesses whose listings are not yet verified. Offer to verify for free and then upsell your Local SEO service.
- Manually find the businesses or use a paid tool like https://www.leads-extractor.com/ (The last time I checked, only the Edge extension was working for me)
- Buy some disposable domains. For example, if your business name is XYZmarketing and your main domain is XYZmarketing.com, then buy some disposable ones like XYZmarketing.org, XYZmarketing.net, XYZagency.com etc. The idea here is to protect your main domain.
- Set up the disposable domains in Google Workspace, preferably one email id per domain.
- Use a service like Mailreach to warm up your domains. Warm up your domains for at least two weeks.
- Integrate an automated email sequence tool like Mailmeteor/Gmass/Mailshale/Lemlist. (My favorites are Mailmeteor and Mailshake. Just look at the number of reviews Mailmeteor has got on Chromestore!)
- Start sending actual cold emails after two weeks. Start with 50 emails per day per email ID to be on the safer side.
- Do not just stop after sending the first email.
- Follow up for 3 to 4 times to get some response from the leads.
- Once you get some response, schedule a short meeting (this should be your introduction call). Listen to your prospect carefully, try to understand their pain points. Tell them how you can solve their problems and then schedule a second meeting, preferably after two to three days.
- In the second call, pitch your service and explain the benefits. Try to close the lead in this call.
- Next step is to send the scope of work and get the bucks.
