99% of People Are Building Backlinks All Wrong

Rardak

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So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.
 

Daemon

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So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.
The OP isn't saying to get "natural links", he's a PBN seller. He's saying to get a few strong contextual links within original content of topical relevance to your money site.

He's talking about focusing on passing both link juice and topical relevance with a few quality links, rather than spammy link blasts. That I'd say will pass neither link juice, nor topical relevance.

He's saying a bunch of other stuff too of course :)
 

smmraja512

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According to me, organic posts and reach always stay.
And relevancy is the key for sure.
Regards
 

upick3

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Is
So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.
Is it really possible for the average website to gain natural links these days? Unless your content is super dope its practically impossible for new websites to get natural links. You really have to work hard to produce amazing content.

Not saying its impossible.
 

splishsplash

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@splishsplash How many backlink per day to informational content. Can you please elaborate this..

You don't rank pages with backlinks.

You grow a site's authority by sending backlinks to various places throughout the site.

You rank a page by having something that the machine learning considers a good match for the user intent.

You are more likely to rank that page if you have more topical authority in all the connected user intents/keywords.

And you are even more likely to rank that page if your site authority is higher.

That's how you do SEO in 2022.

1-2 backlinks per page max per month.

0 to some. You do not need to backlink every page. The more you hammer 1 page, the more likely you are to trigger the unnatural link building algorithm into noticing you.

For a new site, 4-5 quality backlinks per month for 1-2 months.

Increase to 5-10 month 3

10-15 month 4

15-20 month 5

20-25 month 6

All the way up to about 50 per month if you have the budget by about month 9-10.

These are just figures I pulled out my ass.

SEO really is an art.

The most important thing is to spread your links. You CAN do more links to one page if you want, but the more you push it, the more likely you are to run into problems.

I always air on the side of caution, which is why I say 1-2 backlinks per page per month and choose those numbers above.

You aren't going to get a penalty if you do 5 links to one page per month, but in my experience, overall over the course of a year you are going to see better results if you stick to my figures.

This is only for built links. If you pickup natural links along the way, it doesn't affect these figures. They're just cautious guidelines with the aim to slowly build up your site authority over the course of 6-18 months.

You can certainly double my figures if you want to speed it up a bit. 10-20 in month 1, 2 and 3, and then 20-40 after that is not going to specifically cause harm. The most important thing is you can maintain it. It's not good to get 50 links in month 1, then nothing in month 2 and 3, then another 50 in month 4. It looks more like link building. Natural links tend to come in more spread out. Other than something going viral, but you aren't going to be able to simulate that very easily, and you shouldn't even try. Just be patient. What's the rush. To get true success you should have a 10 year plan. People don't even want to wait 1 year to rank something let alone make a 10 year plan.

People grossly overestimate what they can achieve in 1 year, and underestimate what they can achieve in 10.
 

MisterF

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You don't rank pages with backlinks.

You grow a site's authority by sending backlinks to various places throughout the site.

You rank a page by having something that the machine learning considers a good match for the user intent.

You are more likely to rank that page if you have more topical authority in all the connected user intents/keywords.

And you are even more likely to rank that page if your site authority is higher.

That's how you do SEO in 2022.

1-2 backlinks per page max per month.

0 to some. You do not need to backlink every page. The more you hammer 1 page, the more likely you are to trigger the unnatural link building algorithm into noticing you.

For a new site, 4-5 quality backlinks per month for 1-2 months.

Increase to 5-10 month 3

10-15 month 4

15-20 month 5

20-25 month 6

All the way up to about 50 per month if you have the budget by about month 9-10.

These are just figures I pulled out my ass.

SEO really is an art.


The most important thing is to spread your links. You CAN do more links to one page if you want, but the more you push it, the more likely you are to run into problems.

I always air on the side of caution, which is why I say 1-2 backlinks per page per month and choose those numbers above.

You aren't going to get a penalty if you do 5 links to one page per month, but in my experience, overall over the course of a year you are going to see better results if you stick to my figures.

This is only for built links. If you pickup natural links along the way, it doesn't affect these figures. They're just cautious guidelines with the aim to slowly build up your site authority over the course of 6-18 months.

You can certainly double my figures if you want to speed it up a bit. 10-20 in month 1, 2 and 3, and then 20-40 after that is not going to specifically cause harm. The most important thing is you can maintain it. It's not good to get 50 links in month 1, then nothing in month 2 and 3, then another 50 in month 4. It looks more like link building. Natural links tend to come in more spread out. Other than something going viral, but you aren't going to be able to simulate that very easily, and you shouldn't even try. Just be patient. What's the rush. To get true success you should have a 10 year plan. People don't even want to wait 1 year to rank something let alone make a 10 year plan.

People grossly overestimate what they can achieve in 1 year, and underestimate what they can achieve in 10.

Brilliant answer!!!

There are few of us SEOs on here who I expect even test methods etc. Most are resellers, selling off lists and are actually clueless.

Too many people buy from several services at once then have no idea which are the toxic links dragging their rankings down. I've recently closed a few accounts from people who have zero understanding of SEO, expect to buy 1 link and 2 weeks later be on page 1, and https://www.blackhatworld.com/seo/fastest-way-to-kill-your-business-taking-on-the-wrong-clients.1420630/is another great point of information as to the types of clients to avoid.
 

Ozinos

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This won't be a big thread, since it doesn't need to be.

I still see almost everyone obsessed with garbage links. Forum posts, comments, mass crappy pbns and "guest posts", which aren't really guest posts, but just posts on trash made for selling posts sites.

I don't think people realize that when it comes to link building quality is *SO* important. When you're looking at the link profiles of sites and seeing 1000's of RDs, they are NOT ranking because they have 1000's of RDs. That's a SIDE EFFECT of their ranking and/or it's because they built a load of worthless links alongside good links.

Sites rank because of just a few good links. 5-10% of their link profile is usually doing 90-95% of the work.

You could build 100's upon 100's of these trash links and barely see any movement, but 4-5 strong contextuals from relevant sites will give you an enormous boost. Google ignores most of the links out there. They are looking for a small subset of what they deem as valuable and natural signals of trust and authority.

You will gain far more in the serps by geting 2-3 really good links every month than you will building 100 trash contextuals.

The general community seems to lag years behind what's working. And I don't know why people still keep building endless web 2's, profiles, directory links and other bottom of the barrel stuff. These things have not worked for a VERY LONG TIME.

If you want to succeed in your link building, then stop buying endless trash packages and focus on just getting a handful of top contextual links every month.

Create amazing informational content that people will want to link to. Sites don't like to link to highly commercial pages whether you're paying or not, because the best sites, the ones you WANT the links from are not making their money from selling guest posts. All these sites that take money for posts and accept any old crap are made to make money from selling links. There are huge networks of sites setup like this. Many of them just accept free guest posts and make some money off ads. It costs them nothing to run and there's always 100's of thousands of people who just want to buy "links".

A high quality niche site, DR5 to 50 with 5k to 30k traffic per month is FAR more valuable than a DR70 spam site. REGARDLESS of the traffic the spam site. Many of these made for guest post sites get 5k, 10k, 30k traffic per month because they have so much content, or they create content that targets high volume, useless low comp keywords that inflate traffic figures. A genuine topical site that is ranking for a few thousand keywords and getting a few thousand visitors a month will do much more for your rankings.

Content is absolutely key. I don't care what your niche is.

If you're running a boring old plumbing site you can still create endless useful content.


There's endless things you can do to your site to make it great quality and make it easier to get good links. You still have to do outreach and you still have to pay, but people are comfortable linking to useful content. What real blog wants to link to your plumbing site's homepage with the anchor "plumber nyc"?

A plumbing site could easily create tons of DIY stuff for the home beyond just plumbing. Get links into the juicy info, then with your proper virtual siloing setup you get a mega influx of juice flowing all round your site, ranking you for all the commercial stuff and informational stuff.

But yet, no one does this. People just buy a package of web 2's and "foundational links" for their plumbing client. :)

Start to change how you think about your SEO, guys and you'll see incredible results and absolutely crush your competitors.
Great article! What is your advice to rank a new crypto forum (new DN)? Thank you.
 

castoro

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When you're on a budget, Web 2.0 done right works too. By this, I mean when you're broke but want to hustle.

Let me elaborate. I'll talk about tech niche because it's what I do.

You take 5 wordpress.com properties ( I hate Blogspot ) and start making real blogs. I usually use translated content.

I post 50 news articles on each of them ( 300-400 words ) and schedule them to publish one article every few days. It's easy because there's like 30-50 news about tech EVERY single day. All the time new gadgets get announced, tech gets updated, etc. You always have a source, always!

After 4 months, once each of them gets traction and I see 300-400 impressions/day and 10-12 clicks, they are good to go.

No backlinks built to them, nothing. In 3 months, they usually get those generic links every blog gets, like stats, aggregators, etc.

On each Web 2.0 I do sticky homepage posts with high-quality articles and a contextual backlink back to my money site. Same as a PBN if you will.

I always continue posting to those web 2.0, once a week on each of them for a lot of time after the backlink.

On keywords that have a KD of 25-30 on semrush, I am able to get from position 30-40 to 1-10 after just 2-3 backlinks like those. Not all the time, but the vast majority of the time.

Of course, OP is right, it's better to get them from real blogs. But when you don't have 2$ to take a dump in a public toilet, this works almost just as well.
interesting my man, thanks for the contribution
 

castoro

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On keywords that have a KD of 25-30 on semrush, I am able to get from position 30-40 to 1-10 after just 2-3 backlinks like those. Not all the time, but the vast majority of the time.
just a curiosity:
do you point 2 or 3 links to your home page or to a specific page? If you point them to a specific page, should you be doing 2/3 web 2.0 for each page of your blog? or maybe you are talking about small niche sites, and not blogs, so you have very few pages you want to rank...
 

Londieyne

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So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.
same thoughts
 

splishsplash

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So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.

SEO is an art, so there are no hard and fast rules.

You'll see people ranking with garbage.

But it doesn't mean that's going to be the best, consistent approach for success.

Some people can eat mcdonalds every day, smoke and drink and complete a marathon in under 4 hours. Does that mean you should, or it's the best approach?

Nothing in life, especially SEO is a simple black and white. It's not math where there's only 1 right answer. Heck, even in math there's multiple ways to solve a problem or prove a theorem.

PBNs count as quality links. Just not the pbns you buy for $20 one time payment, or the pbns you rent for $10/mo. They are not quality.

Buying a $500 domain and setting it up with a good theme and content, then ageing it out a bit and linking from it is going to provide you with a quality link.

A guest post that has traffic and rankings for normal keywords is a good link. Especially one that gives you internal links to your guest post.

A niche edit where you have a paragraph added to make sure there's a semantic connection between the text is quality.

A relevant local niche directory that has some local rankings is quality.

Real business directories/profile listings are quality.

brand/url footer/sidebar links on highly relevant sites are quality.

Natural forum links are quality links.

The only thing I do for a site is monthly guest posts, niche edits and homepage links.

If it's a local site, the same, but you'd also add in a few local citations, local directories, business profile links etc. For non-local, none of this is actually needed. You can just focus on building topical authority and buying contextual links every month. The rest will take care of its self. You don't need to create "profile" links for informational sites.
 

kingkong101

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I do agree with what you said in the OP. SEO people should focus on quality only but I've noticed almost all SEO package sellers out there are doing exactly what you have mentioned is not good to do (web 2.0s, profile links, edu links etc). And they claim to be showing promising results too (based on testimonials and ranking screenshots). Why do you think these types of SEO packages are getting people results?
 

Blofeldz

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You don't rank pages with backlinks.

You grow a site's authority by sending backlinks to various places throughout the site.

You rank a page by having something that the machine learning considers a good match for the user intent.

You are more likely to rank that page if you have more topical authority in all the connected user intents/keywords.

And you are even more likely to rank that page if your site authority is higher.

That's how you do SEO in 2022.

1-2 backlinks per page max per month.

0 to some. You do not need to backlink every page. The more you hammer 1 page, the more likely you are to trigger the unnatural link building algorithm into noticing you.

For a new site, 4-5 quality backlinks per month for 1-2 months.

Increase to 5-10 month 3

10-15 month 4

15-20 month 5

20-25 month 6

All the way up to about 50 per month if you have the budget by about month 9-10.

These are just figures I pulled out my ass.

SEO really is an art.

The most important thing is to spread your links. You CAN do more links to one page if you want, but the more you push it, the more likely you are to run into problems.

I always air on the side of caution, which is why I say 1-2 backlinks per page per month and choose those numbers above.

You aren't going to get a penalty if you do 5 links to one page per month, but in my experience, overall over the course of a year you are going to see better results if you stick to my figures.

This is only for built links. If you pickup natural links along the way, it doesn't affect these figures. They're just cautious guidelines with the aim to slowly build up your site authority over the course of 6-18 months.

You can certainly double my figures if you want to speed it up a bit. 10-20 in month 1, 2 and 3, and then 20-40 after that is not going to specifically cause harm. The most important thing is you can maintain it. It's not good to get 50 links in month 1, then nothing in month 2 and 3, then another 50 in month 4. It looks more like link building. Natural links tend to come in more spread out. Other than something going viral, but you aren't going to be able to simulate that very easily, and you shouldn't even try. Just be patient. What's the rush. To get true success you should have a 10 year plan. People don't even want to wait 1 year to rank something let alone make a 10 year plan.

People grossly overestimate what they can achieve in 1 year, and underestimate what they can achieve in 10.


Would your rule of thumb mean not building lower quality "filler " (low end PBN, comments e.t.c) links?
I wonder if focusing purely on high quality links without some "filler" would lead to a manufactured looking link profile.
 

splishsplash

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Would your rule of thumb mean not building lower quality "filler " (low end PBN, comments e.t.c) links?
I wonder if focusing purely on high quality links without some "filler" would lead to a manufactured looking link profile.

That would be a pretty bad filter.

Google would have to hard code in a filter to penalize sites that don't have low end PBNs and comments :)

Sites that only have quality links.

I can't say for sure, but that would be pretty weird ;-)
 
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