99% of People Are Building Backlinks All Wrong

Rardak said:

So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.

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Rardak said:

So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.

Click to expand...

shahzeb khann said:

@splishsplash How many backlink per day to informational content. Can you please elaborate this..

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splishsplash said:

You don't rank pages with backlinks.

You grow a site's authority by sending backlinks to various places throughout the site.

You rank a page by having something that the machine learning considers a good match for the user intent.

You are more likely to rank that page if you have more topical authority in all the connected user intents/keywords.

And you are even more likely to rank that page if your site authority is higher.

That's how you do SEO in 2022.

1-2 backlinks per page max per month.

0 to some. You do not need to backlink every page. The more you hammer 1 page, the more likely you are to trigger the unnatural link building algorithm into noticing you.

For a new site, 4-5 quality backlinks per month for 1-2 months.

Increase to 5-10 month 3

10-15 month 4

15-20 month 5

20-25 month 6

All the way up to about 50 per month if you have the budget by about month 9-10.

These are just figures I pulled out my ass.

SEO really is an art.

The most important thing is to spread your links. You CAN do more links to one page if you want, but the more you push it, the more likely you are to run into problems.

I always air on the side of caution, which is why I say 1-2 backlinks per page per month and choose those numbers above.

You aren't going to get a penalty if you do 5 links to one page per month, but in my experience, overall over the course of a year you are going to see better results if you stick to my figures.

This is only for built links. If you pickup natural links along the way, it doesn't affect these figures. They're just cautious guidelines with the aim to slowly build up your site authority over the course of 6-18 months.

You can certainly double my figures if you want to speed it up a bit. 10-20 in month 1, 2 and 3, and then 20-40 after that is not going to specifically cause harm. The most important thing is you can maintain it. It's not good to get 50 links in month 1, then nothing in month 2 and 3, then another 50 in month 4. It looks more like link building. Natural links tend to come in more spread out. Other than something going viral, but you aren't going to be able to simulate that very easily, and you shouldn't even try. Just be patient. What's the rush. To get true success you should have a 10 year plan. People don't even want to wait 1 year to rank something let alone make a 10 year plan.

People grossly overestimate what they can achieve in 1 year, and underestimate what they can achieve in 10.

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splishsplash said:

This won't be a big thread, since it doesn't need to be.

I still see almost everyone obsessed with garbage links. Forum posts, comments, mass crappy pbns and "guest posts", which aren't really guest posts, but just posts on trash made for selling posts sites.

I don't think people realize that when it comes to link building quality is *SO* important. When you're looking at the link profiles of sites and seeing 1000's of RDs, they are NOT ranking because they have 1000's of RDs. That's a SIDE EFFECT of their ranking and/or it's because they built a load of worthless links alongside good links.

Sites rank because of just a few good links. 5-10% of their link profile is usually doing 90-95% of the work.

You could build 100's upon 100's of these trash links and barely see any movement, but 4-5 strong contextuals from relevant sites will give you an enormous boost. Google ignores most of the links out there. They are looking for a small subset of what they deem as valuable and natural signals of trust and authority.

You will gain far more in the serps by geting 2-3 really good links every month than you will building 100 trash contextuals.

The general community seems to lag years behind what's working. And I don't know why people still keep building endless web 2's, profiles, directory links and other bottom of the barrel stuff. These things have not worked for a VERY LONG TIME.

If you want to succeed in your link building, then stop buying endless trash packages and focus on just getting a handful of top contextual links every month.

Create amazing informational content that people will want to link to. Sites don't like to link to highly commercial pages whether you're paying or not, because the best sites, the ones you WANT the links from are not making their money from selling guest posts. All these sites that take money for posts and accept any old crap are made to make money from selling links. There are huge networks of sites setup like this. Many of them just accept free guest posts and make some money off ads. It costs them nothing to run and there's always 100's of thousands of people who just want to buy "links".

A high quality niche site, DR5 to 50 with 5k to 30k traffic per month is FAR more valuable than a DR70 spam site. REGARDLESS of the traffic the spam site. Many of these made for guest post sites get 5k, 10k, 30k traffic per month because they have so much content, or they create content that targets high volume, useless low comp keywords that inflate traffic figures. A genuine topical site that is ranking for a few thousand keywords and getting a few thousand visitors a month will do much more for your rankings.

Content is absolutely key. I don't care what your niche is.

If you're running a boring old plumbing site you can still create endless useful content.

Dirty Work: 7 Scary Warning Signs You Need to Call a Plumber, Pronto

Some plumbing problems can be easily tackled with a plunger, while others spell disaster. Learn how to spot the difference, and when to call in a pro.

www.realtor.com

DIY Plumbing Pipe Table Tutorial.

I’ve been shopping around for a patio table but just couldn’t seem to find the perfect one. When you can’t find one, make one! As promised I’m back with the tutorial for m…

www.4men1lady.com

6 Crucial Plumbing Facts That Could Make or Break Your Bathroom Remodel

Your plumbing will largely dictate your bathroom remodel. That's why we break down everything you need to know about plumbing into bite-size pieces.

www.realtor.com

There's endless things you can do to your site to make it great quality and make it easier to get good links. You still have to do outreach and you still have to pay, but people are comfortable linking to useful content. What real blog wants to link to your plumbing site's homepage with the anchor "plumber nyc"?

A plumbing site could easily create tons of DIY stuff for the home beyond just plumbing. Get links into the juicy info, then with your proper virtual siloing setup you get a mega influx of juice flowing all round your site, ranking you for all the commercial stuff and informational stuff.

But yet, no one does this. People just buy a package of web 2's and "foundational links" for their plumbing client.

Start to change how you think about your SEO, guys and you'll see incredible results and absolutely crush your competitors.

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Alexion said:

When you're on a budget, Web 2.0 done right works too. By this, I mean when you're broke but want to hustle.

Let me elaborate. I'll talk about tech niche because it's what I do.

You take 5 wordpress.com properties ( I hate Blogspot ) and start making real blogs. I usually use translated content.

I post 50 news articles on each of them ( 300-400 words ) and schedule them to publish one article every few days. It's easy because there's like 30-50 news about tech EVERY single day. All the time new gadgets get announced, tech gets updated, etc. You always have a source, always!

After 4 months, once each of them gets traction and I see 300-400 impressions/day and 10-12 clicks, they are good to go.

No backlinks built to them, nothing. In 3 months, they usually get those generic links every blog gets, like stats, aggregators, etc.

On each Web 2.0 I do sticky homepage posts with high-quality articles and a contextual backlink back to my money site. Same as a PBN if you will.

I always continue posting to those web 2.0, once a week on each of them for a lot of time after the backlink.

On keywords that have a KD of 25-30 on semrush, I am able to get from position 30-40 to 1-10 after just 2-3 backlinks like those. Not all the time, but the vast majority of the time.

Of course, OP is right, it's better to get them from real blogs. But when you don't have 2$ to take a dump in a public toilet, this works almost just as well.

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Ozinos said:

Great article! What is your advice to rank a new crypto forum (new DN)? Thank you.

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Alexion said:

On keywords that have a KD of 25-30 on semrush, I am able to get from position 30-40 to 1-10 after just 2-3 backlinks like those. Not all the time, but the vast majority of the time.

Click to expand...

Rardak said:

So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.

Click to expand...

Rardak said:

So basically if I followed the advice in post no.1 I would beat up those people who rely on directories and PBN? I mean in the ideal world since they have much more links, older domains, and higher "authority"? Is it correct?

My competitors have almost no "natural links", almost all of them are "bought links" on some website lists.

Click to expand...

splishsplash said:

You don't rank pages with backlinks.

You grow a site's authority by sending backlinks to various places throughout the site.

You rank a page by having something that the machine learning considers a good match for the user intent.

You are more likely to rank that page if you have more topical authority in all the connected user intents/keywords.

And you are even more likely to rank that page if your site authority is higher.

That's how you do SEO in 2022.

1-2 backlinks per page max per month.

0 to some. You do not need to backlink every page. The more you hammer 1 page, the more likely you are to trigger the unnatural link building algorithm into noticing you.

For a new site, 4-5 quality backlinks per month for 1-2 months.

Increase to 5-10 month 3

10-15 month 4

15-20 month 5

20-25 month 6

All the way up to about 50 per month if you have the budget by about month 9-10.

These are just figures I pulled out my ass.

SEO really is an art.

The most important thing is to spread your links. You CAN do more links to one page if you want, but the more you push it, the more likely you are to run into problems.

I always air on the side of caution, which is why I say 1-2 backlinks per page per month and choose those numbers above.

You aren't going to get a penalty if you do 5 links to one page per month, but in my experience, overall over the course of a year you are going to see better results if you stick to my figures.

This is only for built links. If you pickup natural links along the way, it doesn't affect these figures. They're just cautious guidelines with the aim to slowly build up your site authority over the course of 6-18 months.

You can certainly double my figures if you want to speed it up a bit. 10-20 in month 1, 2 and 3, and then 20-40 after that is not going to specifically cause harm. The most important thing is you can maintain it. It's not good to get 50 links in month 1, then nothing in month 2 and 3, then another 50 in month 4. It looks more like link building. Natural links tend to come in more spread out. Other than something going viral, but you aren't going to be able to simulate that very easily, and you shouldn't even try. Just be patient. What's the rush. To get true success you should have a 10 year plan. People don't even want to wait 1 year to rank something let alone make a 10 year plan.

People grossly overestimate what they can achieve in 1 year, and underestimate what they can achieve in 10.

Click to expand...

Blofeldz said:

Would your rule of thumb mean not building lower quality "filler " (low end PBN, comments e.t.c) links?
I wonder if focusing purely on high quality links without some "filler" would lead to a manufactured looking link profile.

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