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$800 a month budget- white hat SEO or AdWords?

Discussion in 'White Hat SEO' started by Anonoptimization, Apr 23, 2017.

  1. Anonoptimization

    Anonoptimization Power Member

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    Basically I have about an $800 a month budget and we're looking to see profitable results within 3 mobths. For $800 I can get 4- DA 30 links from real websites with outreaches services per month vs. Paying per that many clicks a month.

    Currently I have keywords that get 1,000-3,000 searches a month in position 10-13 and some that get 500-700 a month ranking position 5.

    Also on the AdWords side, if I can make that profitable then that would pretty much be golden and help fund future SEO efforts.

    Which do you think may be more worth the investment?

    Thanks!
     
    Last edited: Apr 23, 2017
  2. stackcash

    stackcash Registered Member

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    There's a ton of variables here that need to be addressed, but aren't.

    My answers here are mainly due to you having a 3 month deadline. If you had a longer timeline, my answers would be different.

    It's great that you have keywords ranking on the first and second page, but how much competition is there ahead of you? You should look at Ahrefs keyword difficulty for each keyword and determine how many links you'll need to improve your position.

    Additionally, once you improve those keyword positions - what research have you done that will tell you the improved rankings will correlate to higher revenue?

    If you are unable to answer those two questions, then you should stick with paid traffic until it's generating enough revenue to add more strategies to your marketing mix.
     
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  3. Anonoptimization

    Anonoptimization Power Member

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    Thanks for the ides. My one issue with AdWords is that my industry's conversion rates aren't the greatest.

    In the past 30 days I had 9 orders out if 2,700 visitors. Around 2,000 of those visitors were to content/articles rather than products but that still would be tons of money in clicks and that was mostly organic.

    One of my biggest competitors actually doesn't even build back links which I find interesting and makes me think ranking some of my keywords higher may not be too hard with smart linking.

    I'm very Google penalty cautious so I avoid using exact anchors often. Which means slower rankings but longer lasting I think.

    Our website used to make a few thousand dollars a month back in 2007-2010. Of course Amazon has taken over tons of ecommerce but I know that back then we had all these keywords on page 1 and it resulted in many more sales.

    Also the keywords I target I think has strong correlation with sales and I can tell certain competitors seem to look at them too. Some of these keywords even can cost 3-5$ a click which also suggests they are purchase minded keywords.

    I think I'm easily beating my competition in terms of the getting articles linked game- which I think makes it look more white hat to Google.

    A company is evaluating for me currently if they think AdWords would make sense for me or not, ROI wise. Anyway I appreciate the ideas. I know I may be rambling a little now.
     
  4. rafark

    rafark Regular Member

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    Are you sure they don't? They might be hiding their PBN from seo tools, beware.

    Anyway, I'm interested in reading more replies as I'm in a similar position as you.
     
  5. Vladamir

    Vladamir Power Member

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    Depends if the client understands that seo is a long term process. if they just want immediate results youll have to explain to them seo takes time to generate long term results but is more effective in the long term than adwords. Adwords are if you want to get traffic fast.
     
  6. Anonoptimization

    Anonoptimization Power Member

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    That definitely could be true but I know they're a manufacturer and I imagine their main business is from people selling their products. Also they have been around for a long time, one of the first in our industry.
     
  7. Anonoptimization

    Anonoptimization Power Member

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    It's for my own business so I'm aware of the long term aspects of SEO. I've been working on it for over 2 years as well.