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8-point checklist on how to make your page titles work for SEO, from SEMRush

Discussion in 'White Hat SEO' started by MisterF, May 1, 2017.

  1. MisterF

    MisterF Jr. VIP Jr. VIP

    Nov 29, 2009
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  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Jul 17, 2013
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    Professional SEO
    Seattle, Wa
    Here is the checklist (IN GREEN) ... I will put some data into it... just as an exercise. The search term I am using is "Gift Baskets" if you want to check my work. Data was pulled yesterday... so it is fresh.

    How to make your page titles work for SEO:
    Keep titles about 55-60 characters long

    Wow! Spot on! I wasn't expecting that! :)


    Use target keyword in titles

    Well, yes. We should have all expected this one.


    Describe your page content in the best possible way

    Not sure how "actionable" this one is since it is so subjective.

    Use words like HOW, WHY, WHAT, and WHERE
    Use words like BEST, REVIEW, and ULTIMATE

    Well for my search terms this was bullshit. BEST appeared twice in the top 40. That was it.


    Write unique titles, no duplicates!

    I am going to call bullshit on this one too... Look above at all the sites that simply use "Gift Baskets - Brand"

    It is true that you need unique titles on your website and you should not be an exact copy of another... but you can totally clone "Keyword - Brand" title pattern. It appears to work well.

    Use your brand name wisely

    Appears to be true... FYI if "moz.com" is a domain then "moz" is a domain phrase...


    Keep it simple

    I guess given all the "Keyword - Brand" that succeeds at the top.

    All in all a pretty OK advice piece. :)
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    Last edited: May 1, 2017