So a decent competitor has only 745 bl's which I found (could be more but not much)... The majority of his bl's come from a blog where his link is placed in the footer. His blog is PR4 and Alexa rank about 1million. His domain is ~6 years old. I have so many more bl's than him, how is he kicking my butt and pulling so much traffic??? I have been doing only white hat links. Does a footer link on a PR4 crappy blog pull this much weight?