Are you developing a new product? Consider not only the needs of the potential client, but also his way of thinking. Psychology plays a huge role in the success of the development, regardless of the tasks it is designed to solve. 1.Your product should not create problems for people, it should help them solve them. Your product should not create problems for people, it should help them solve them. 2. Rule two: do not force users to make extra efforts 3. Rule three: design a predictable user interface. Users want to have a simple and predictable tool that allows them to concentrate on the task. 4. Rule four: give people clear, achievable goals. 5. Rule five: eliminate distractions In today's world, an avalanche of information is falling on a person daily, for the most part completely useless. Users will be grateful if you help them to separate the wheat from the chaff. 6. Rule Six: Provide instant feedback 7. Rule Seven: simplify the structure of navigation A sign of a good navigation system is the fact that a person always knows the answer to three questions: Where am I now? Where can I go from here? What will I find where I'm going from here? Have the high conversions!