Golden Rule: Give credit where credit is due. I get emails from a guy named Daryl Rosser who runs a moderately successful PBN FB group and marketplace. You can visit his website here (no affiliation other than I belong to both groups). I got an email from him (general subscription, not a personal 1-on-1) that list off 7 Client SEO Myths, however, he doesn't go into details and that's an issue to me. You can't just take headlines at their word - you need to dive deeper and understand why these are myths (if they are) and the reality. All credit for the 7 myths goes to Daryl but I will be expanding upon them with explanations and my thoughts. If you don't know me then go ahead and check out my Client SEO AMA thread. 1. You need testimonials and example rankings to get clientsYes and no, we all start off with nothing. We all have to have a 1st client before we can have a 10th, 100th, etc. Overtime (if you're smart) you'll build a portfolio and know which clients are the best to refer prospective clients to. I've gained the majority of my clients without ever having to show testimonials or previous results. I just had to explain how I do things, how I can help them, and answer any and all questions that they may have. That being said, my larger clients who want to spend $2,000+ a month or who are more experienced on the business decision side of things wouldn't consider someone without a track record. What serious business owner would want to spend $12,000+ (assuming it's a 6-month contract) for a service by "some guy (or gal)". These clients want to see previous results. They're not just talking to you. There could be half a dozen other SEOs they're interviewing and if they have a portfolio and you don't - good luck. You can find clients who pay that much and don't ask but those, in my experience, are bad clients who expect results within a month and rarely make it to the 3-month mark. Plus, you can build your own portfolio. Go buy a domain and rank it for stuff. 2. $500/m is a lot of money for local businessesAgain, yes and no. If you live in NYC (New York City) then $500 isn't much. If you live in a small state, such as myself, $500 goes a long way in comparison. It's also key to note "local busines" vs "small business". I worked for a local business, they make 8-figures a year. They can afford to pay $10,000/month at least for SEO. I also live near a small bakery - also a local business. They can barely afford to leave the lights on. $500 for that bakery could be the difference in staying in business for another month. $500 for the corporation is what the upper-management pays their strippers by the hour. The point of this "myth" is about how much you should charge. All of my current SEO clients pay over $1,300/month right now but I still am open to $500/month contracts. Use your discretion as to what the client can afford to pay. Keep in mind that if a client is offering you $300/month you shouldn't focus all your effort on that clients. That's worth maybe 5 hours a week. If a company makes 8-figures a year and wants you to work full-time for them then yes, you should be getting a lot more than $500/month. 3. Cold calling and emailing doesn't work (sureeee)I agree completely that both of these methods work. However, I will never cold call someone. Cold emailing has higher conversion rates and it's less stress on the prospective client to listen to a pitch and respond to you when they may not be in the best position to have a phone call. Email them so they can answer on their time when it's convenient for them. It's also easier to send a dozen emails compared to calling a dozen businesses. Feel free to cold call but anyone who calls me with a sales pitch gets hung up on and entered as an "IGNORE" contact. 4. It's not scalable past $10k/m without working 12 hours per dayDoes anyone actually believe this? You can reach 5-figures a month in 2 ways; You have a few clients who pay $2,000-$10,000/month or you have many clients who pay less, let's say 10 clients at $1,000/month. You never need to devote all of your time to one client. Even if you have a single client paying $10,000/month you don't need to give them 40 hours a week. You only need to work as much as it takes to get results. I rarely spend more than 10 hours a week on any single client - I, however, know what I'm doing as I've had over 100 clients. When I first started I only took on 3-4 clients at a time and did spend much more time trying to get results. When you have many clients, you either need to let some of them go or hire people. I have 3 people working for me. If I didn't, I'd have to work 24/7. I have clients I service, services I need to track, research to do, etc. While I do work a crazy amount per week - that's my own choice. You can work 40 hours a week and keep 10 clients happy by yourself unless you automate most of their campaign/ do little work for them and get results. Time management is important. 5. You need to be available 24/7 for your clientsYou are not their employee nor their slave. You set your own working hours at which you can be contacted and you should schedule all of your meetings ahead of time. If you choose to meet outside of your working hours or respond late at night, that's your decision and not their demand. You are a business and when you're closed, you're closed. Learn to let emails sit until morning and leave Skype in "Do not disturb" mode or "Away". If you constantly respond to clients at all hours of they day, 7 days a week, they will expect you to continue that. Set communication expectations up during your onboarding phase. 6. It's impossible to travel I travel about every other month. I take week long trips to resorts, day trips to a lake, and plan on spending a couple weeks in Iceland, the UK, and Japan within the next year or two. It's more than possible to travel as long as you can afford it. All you need is a computer and WiFi. It's not just on weekends that I take time off either. Last Friday I left for the lake around noon, went Kayaking and came home around 8pm. One of the perks of working from home is that you can work from anywhere and you can travel anytime. Just don't take too much time off too often from work or you'll start to upset clients. You have the right to take vacations without working as well. Notify clients in advance. 7. once you've got a client, you need to spend all your time ranking them.I kinda touched on this in a couple of points above. No client should get 100% of your time unless you work out an agreement specifically for that - and they should be paying you big. Clients who don't pay me much don't get too much work done on them. Some clients may get 5 hours this month and 15 the next. Others get around 10 hours every month.