I just wanted to make this thread, not to show off, but just to say that there still are keywords with great CPC's and great Potential out there. I've been looking for a keyword like this for ages, then while at work today something just hit me, so i made a mental note to look for this keyword (actually, this is a longtail of the one i thought of) and it's VERY beatable! I won't say i've had massive success with SEO before, but i have an authority site which has extremely fierce competition, which i have in the top 10, and all of my other projects have good ranks with stronger competition than this keyword, so i know i can do well here Only two of the top 10 are properly targeting this keyword, that's #8 and #6 and even those aren't heavily targeting this keyword apart from their onsite optimisation - They have no backlinks to those pages! 5,400 Exact searches per month on Google.com. Potentially 2,268 clicks per month to the #1 ranked page. Not interested in inTitle/inURL etc £5/$7.80 Adwords CPC, Plenty of advertisers (& 92% in MS) #1 Ranked site is an authority in this niche, but it is the homepage and is not targetted. #2 Is a poor category page with little info. #3 has very little info and is pretty much just a huge list full of 'Add to cart' buttons. #4 is the HOMEPAGE of #3. #5 is another homepage. #6 is another load of 'Add to cart' buttons, but with a little more info besides each You can sort of guess what the others will be like. Another few things that are of great benefit: -It is a huge buyers niche, most of the people who search for this term will likely be looking to purchase, though a good portion will still be looking for some information about it. -There seems to be an abundance of affiliates for this. -It's 'slightly' related to my authoirty site, so i should be able to link across (Different hosting, Different name on Whois, so it's all safe). Ofcourse i won't know how this will turn out yet until i get going, but at the moment i've just purchased new hosting and the exact match domain, aswell as the .info EMD because it was 30p - why not, lol To protect the keyword i think i'll do my own article writing, it takes me ages but i can usually put together a pretty top quality, highly knowledgable article. I have plenty of related and longtail keywords, so should be able to build a decent sized site, but i will start out as a MNS first without adsense, then add adsense later while building up into a 'small authority'. Don't give up on keyword research just yet, think about something you're interested in, or your favourite hobby, research that then if it's no good - branch out from it and research things that are similar but uncommon, if you still have nothing then try looking around at popular everyday items and see if you can find something like that, don't stop until you find something that just hits you!