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55%of Americans own now a smartphone, 80% of china will be able to own a smartphone by2017

Discussion in 'Mobile Marketing' started by AndyPR, Aug 9, 2012.

  1. AndyPR

    AndyPR Registered Member

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    In the US presently, over 55% of the population are smartphone owners. In China that is not the case, but new data is emerging that shows the Chinese may soon see large-scale ownership of smartphones?some say as early as 2017.

    According to recent study conducted by Nielsen, found that 2/3 of new mobile phone buyers in the US are opting for a smartphone. This strong desire for i Phones and Samsung Galaxy III's has pushed the number of smartphone users in the States to unprecedented numbers. It is now estimated that 55% of Americans now own smartphones.

    The study into China?s potential landscape for smartphone ownership was carried out by research company, research2guidance and it estimates that by 2017, 80% of China?s population will become middle-class. This status will bring with it household incomes averaging anywhere from $8,000 to $65,000 a year. This amount of earning power will leave plenty of room for items such as smartphones and research2guidance thinks that most Chinese will own one.

    What you guys say about mobile advertising and shopping now?
     
  2. indianagent

    indianagent Regular Member

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    interesting!
     
  3. jem001

    jem001 Junior Member

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    SMS marketing will be king by 2017!
     
  4. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    More money for mobile site builders and mobile marketers also.
     
  5. redclover

    redclover BANNED BANNED

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    Very interesting statistics! Might need to get a jump on this.

    RedClover