1: You can rename any existing concept and claim it as your own. 2: You can teach things that you have no experience in & people WILL listen and believe you. 3: When in doubt, plead "you're out of context" and you'll be right again. 4: Research isn't required if you swiped the information from an A-List blogger. 5: Even a headless prat can call itself an expert & some gullible fool will follow it.