5 reasons why TikTok Ads not spending money?

“Why are TikTok ads not spending money?” This is a question that some advertisers have in mind. You may feel frustrated when you create an attractive TikTok ad campaign only to find that it doesn’t deliver the expected results. You allocated $100, but your TikTok only spent $0.1 or even not spent at all. This issue is called TikTok ads not spending.

1. The budget is too small​

TikTok allows you to set either a lifetime or daily budget for your ad campaigns. If your ad budget is too low, your ad campaign may not run effectively.

2. Target too much interest and behavior​

Targeting overlap
Over targeting

3. The bid is no longer competitive​

If you bid higher than your competitors, you will have an excellent position to get ad space. Conversely, if your bid is too low, your TikTok Ads will not be competitive with other brands targeting the same audience.

4. ⁠The creativity is not interesting enough​

The content of advertisements on TikTok plays an important role in attracting users and increasing their performance. If your advertising content is unattractive, irrelevant, or lacks creativity, users are less likely to interact with that content.

5. Policy Violation​

If you notice that your advertising spending is always at 0, it is likely due to a policy violation. Compliance with TikTok’s policies is mandatory, otherwise your ads will not work as planned.

https://optimalmarketingagency.net/5-reasons-why-tiktok-ads-not-spending-money-agencys-tips-to-fix-it/

Simple Tik Tok is not a conversion platform. You will get millions of views, impressions and thats it. Its 100% upper platform.
The only thing it does well is the upper funnel UNLESS you are selling cheap kids stuff: sunglasses, soda, candy, hats and movie tickets.

for me i do Step 1: check again your ads campaign, creatives, and products/industry. Check your country's TIktok policies to see what happens, if they are on an update, or what else

Step 2: Submit a ticket to TikTok to ask the reason for not spending

There are tons of other factors that matter too.

sisilynora said:

Simple Tik Tok is not a conversion platform. You will get millions of views, impressions and thats it. Its 100% upper platform.
The only thing it does well is the upper funnel UNLESS you are selling cheap kids stuff: sunglasses, soda, candy, hats and movie tickets.

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First of all, when selling magical Chinese garbage such as vacuum cleaners, knives or kitchen machines that do not actually work.

patrte said:

First of all, when selling magical Chinese garbage such as vacuum cleaners, knives or kitchen machines that do not actually work.

Click to expand...

The ads for these products look very attractive, and the features of the product are exaggerated. After buying, I feel like I’ve been fooled. haha