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5 Questions To Kick Your Business In Gear

Discussion in 'Offline Marketing' started by jonnyquest, Oct 3, 2011.

  1. jonnyquest

    jonnyquest Regular Member

    Nov 24, 2008
    Likes Received:
    Island Time
    Grabbed from another site ...

    1. How did you hear about us?

    It is important to understand what marketing channels are working for you. If the majority of your new customers are coming from word of mouth referrals, create opportunities for more referrals. Don't spend your hard-earned cash on advertising to people who don't know and love you.

    2. What was your main reason for choosing us?

    I am constantly reminded that price is not the main reason people choose to do business with you. Consistently across the 70 industry sectors I have surveyed, trust that you can provide the right product or service is the No. 1 reason. But there are others and you need to know the reasons why customers choose you, because this is essential to your communication with existing and potential customers.

    3. What is one thing we do really well for you?

    This question gives you clues about why you are better than your competitors--and this creates opportunity to exploit your strong points in your marketing. Customers will tell you why you are better than the guy down the road. Your job is to make sure that you keep delivering well on your strengths.

    4. Is there anything we could we do better?

    This is the number one reason why business owners don't do customer surveys, yet this is vital information that you need to know. You need to know where the gaps are so you can plug them. Don't allow your weaknesses to be your competitors' advantage.

    5. On a scale of 1 to 10, how likely are you to refer a friend or colleague to us, where 1 is not likely at all and 10 is extremely likely?

    What are you doing today to move your business forward?